. How have advances in technology, especially television
technology, affected the development of contemporary cricket?
- Technology advancements, particularly television technology, have influenced the evolution of modern cricket by making it a viable sport:
- Cricket boards profited from the sale of television rights to television companies.
- Companies bought television advertising from television stations.
- They broadcasted advertising and advertised their products to a big audience.
- Cricketers became celebrities as a result of constant television coverage.
- Cricket boards compensated them, as well as companies whose commercials they promoted.
- The cricket audience has grown.
- Cricket was introduced to tiny towns.
- People could learn by watching and copying their heroes.
- Because the majority of viewers were from South Asia, the power balance altered. The ICC moved its headquarters from London to Dubai, which is tax-free.
Advances in technology, particularly television technology, have influenced the evolution of modern cricket by increasing the game's appeal and audience. Cricket's audience has grown as a result of satellite television's global reach. Cricket has become a money-making endeavour for sponsors, television channels, and cricket boards due to the existence of a wide-ranging, public viewership. Cricketers have benefited from the media's promotion of the sport, as seen by their higher incomes and celebrity status.