Running a business involves more than having a product or service. Organisations must coordinate people, allocate resources, assign responsibilities and monitor progress to achieve their goals. Without effective management, tasks can become disorganised, resources may be used inefficiently, and teams may struggle to work towards a common objective.
For B.Com students, Business and Management introduces the functions, principles and characteristics that shape organisational decision-making. PW supports B.Com Preparation with Hinglish batches, with 180 lectures, live and recorded classes, notes, DPPs, handwritten notes and 20-minute capsule videos covering major commerce subjects, including management.
Management is the process of planning, organising, directing and controlling resources and activities to achieve organisational objectives. It involves coordinating people and other resources so that tasks are completed efficiently, and goals can be achieved.
Management applies to businesses, educational institutions, public organisations and other groups working towards shared objectives. For example, a business manager may plan sales targets, assign responsibilities to employees, guide daily operations and review performance against the targets.
The four basic functions of management are commonly remembered through the acronym PODC: Planning, Organising, Directing and Controlling.
|
Function |
Meaning |
Example |
|
Planning |
Deciding objectives and determining how to achieve them |
Setting a sales target for the next month |
|
Organising |
Arranging resources, tasks and responsibilities |
Assigning work to different team members |
|
Directing |
Guiding, supervising and motivating people |
Explaining tasks and supporting employees |
|
Controlling |
Comparing actual performance with planned objectives and taking corrective action when needed |
Reviewing sales results and addressing shortfalls |
For example, organising a birthday party is a simple way to understand PODC.
Planning: Decide the date, guest list, venue, food and activities.
Organising: Arrange the venue, purchase supplies and assign responsibilities.
Directing: Coordinate the people helping with decorations, food and guest arrangements.
Controlling: Check that preparations are on schedule and address any problems before the event begins.
Management has several characteristics that explain how it operates within organisations. A mnemonic used to remember these characteristics is “Good Managers Can Get Desired Impressive Profits.”
|
Mnemonic word |
Characteristic |
Meaning |
|
Good |
Goal-oriented |
Management activities are directed towards defined objectives. |
|
Managers |
Multidimensional |
Management involves people, work and the coordination of organisational activities. |
|
Can |
Continuous |
Planning, organising, directing and controlling continue as organisational needs change. |
|
Get |
Group activity |
Management coordinates the efforts of people working towards common goals. |
|
Desired |
Dynamic |
Management adapts to changes in the business environment and organisational requirements. |
|
Impressive |
Intangible |
Management is not a physical object, although its effects may be visible in organisational performance. |
|
Profits |
Pervasive |
Management is required across different types and levels of organisations. |
Management is considered universal because its basic functions apply across different types of organisations. A small clothing business, a large company, a school and a public institution all need to plan activities, organise resources, guide people and monitor results.
For example, a person running a kurti business may manage inventory, coordinate suppliers, set prices and organise sales. A larger organisation performs similar functions on a different scale and with more complex systems.
Management is also dynamic because business conditions, customer preferences, technology and competition can change. A food business adapting its menu to local tastes illustrates how management decisions may need to respond to customer expectations and market conditions.
The underlying functions remain relevant, but the methods used to carry them out may change with circumstances.
Management helps organisations coordinate activities, use resources effectively and work towards their objectives. Its importance can be understood through the following areas.
Achieving group goals: Management coordinates individual efforts so that people can work towards a shared objective. Large scientific projects, such as ISRO's Moon missions, illustrate the importance of coordination across teams and specialised functions.
Using resources effectively: Managers allocate people, money, materials and time according to organisational priorities. Companies such as Infosys provide a business context for understanding resource planning and coordination.
Managing costs: Planning, budgeting and monitoring expenditure help organisations identify areas where costs need attention. Retail and e-commerce operations, including those of Flipkart, illustrate why managing operational activities and costs matters.
Supporting wider development: Organisations can contribute to employment, economic activity and social initiatives. The Tata group provides a context for discussing how business activities may be connected with broader societal development.
Responding to change: Management helps organisations assess changing conditions and adjust plans, responsibilities or processes when necessary.
Management is commonly discussed as an art, a science and a developing profession. Each perspective highlights a different aspect of managerial work.
Art involves applying knowledge, creativity and practical skills to a particular situation. Management has an artistic element because managers must use judgement to solve problems, communicate with people and adapt their approach to different circumstances.
For example, two managers may use the same planning principles but choose different ways to motivate their teams based on their needs and working styles.
Science involves systematic knowledge, observation and the study of relationships between different factors. Management has scientific elements because it uses established principles, data and systematic methods to support decisions.
For instance, a manager may examine how changes in working conditions relate to employee motivation or productivity. However, human behaviour is influenced by multiple factors, so the same management decision may not produce identical results in every situation.
A profession generally involves specialised knowledge, recognised standards and, in some fields, formal qualifications or regulatory requirements. Management draws on specialised knowledge and professional practices, but entry into managerial roles does not universally require an MBA or a single mandatory qualification.
For this reason, introductory management studies often describe management as a developing profession. Requirements vary by role, employer, industry and jurisdiction, and some management positions may require specific qualifications or professional credentials.
Unity of command is a management principle according to which an employee should receive instructions from one designated superior for a given role. The principle is intended to reduce conflicting instructions and clarify responsibility.
For example, if an employee reports to one team leader, that leader communicates priorities and assigns work within the employee's responsibilities. If several people issue conflicting instructions without clear authority, the employee may find it difficult to determine which task should take priority.
Unity of command therefore emphasises clarity in reporting relationships and accountability.
Management decisions can influence employee behaviour and organisational outcomes. A cause-and-effect relationship describes how one factor may contribute to a change in another.
For example, fair wages may contribute to employee motivation by helping workers feel that their efforts are appropriately rewarded. However, motivation also depends on factors such as working conditions, recognition, job security and opportunities for development.
Managers should therefore consider the wider situation rather than assume that one decision will always produce the same outcome.
Understanding management principles requires learning the concepts and connecting them with practical business situations. PW B.Com Online Coaching offers resources to help you study management alongside other core commerce subjects.
PW B.Com preparation includes:
Free Batches: Choose from 7 free Hinglish batches.
Lectures: Access 180 lectures covering major B.Com subjects.
Live and Recorded Classes: Attend live sessions and revisit recordings for revision.
Notes and DPPs: Revise concepts through study notes and practise questions using Daily Practice Problems.
Handwritten Notes: Refer to handwritten study material during revision.
20-Minute Capsule Videos: Review key concepts through short revision videos.
Subject Coverage: Study accounting, finance, taxation, economics, management and business law with faculty support.
Business and Management introduces the principles organisations use to coordinate people, resources and activities. Understanding PODC, the characteristics of management, its importance, unity of command and its role as an art, science and developing profession builds a foundation for further B.Com studies. PW supports B.Com Online Preparation through 7 free Hinglish batches, 180 lectures, live and recorded classes, notes, DPPs, handwritten notes, and 20-minute capsule videos.
