Top 15 Modern Accounting Firms of 2025

The accounting industry is undergoing a significant transformation. As businesses face increasingly complex financial environments, the role of accounting firms has expanded beyond traditional bookkeeping and tax filing. 

In 2025, the biggest accounting firms and modern firms are distinguished by their innovative use of technology, commitment to client service, and expertise in advisory roles. These firms leverage automation, virtual operations, and strategic consulting to offer comprehensive solutions tailored to diverse industries.

Check the top 15 modern accounting firms of 2025, showcasing how these firms lead the way in redefining accounting practices. Whether you are a business owner seeking expert financial services or a professional aspiring to join a cutting-edge firm, understanding these leaders in the field is essential.

Why Modern Accounting Firms Are Important in 2025?

The emergence of modern firms reflects the changing needs of businesses today. Clients demand not only accuracy but also agility and insight from their accounting partners. The biggest accounting firms have recognized the importance of integrating cloud technology, data analytics, and process automation to deliver real-time financial insights and proactive advisory services.

Unlike traditional firms that focus primarily on compliance, modern firms emphasize strategic partnerships, helping businesses optimize cash flow, plan investments, and navigate regulatory changes efficiently. This evolution positions accounting firms as indispensable allies in the competitive and fast-paced business environment of 2025.

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Modern Accounting Firms of 2025

The following profiles highlight the leading modern accounting firms of 2025, showcasing their unique strengths, innovative approaches, and commitment to delivering advanced financial solutions to diverse business clients worldwide.

1. Full Send Finance

Full Send Finance stands out for its strong brand positioning and innovative approach to data automation and fractional data support. Founded by Roman Villard and Stacey Feldman, the firm operates with a dedicated team of 11 to 20 professionals. They focus on delivering high-value services to business clients, charging upwards of $2,000 monthly, and maintaining a balanced workload of 40 to 50 hours per week.

2. Acuity

Co-founded by Kenji Kuramoto and Matthew May, Acuity is a pioneer in the virtual accounting firm space, boasting a team exceeding 100 members. The firm continues to expand through strategic acquisitions and is known for engaging with the broader accounting community via its educational YouTube channel, "Drink While You Think."

3. Around Finance

Based in Ireland, Around Finance offers full-service accounting primarily to small businesses, marketing agencies, tech startups, and e-commerce firms. Under the leadership of Richie Lennon, a seasoned CPA and CFO, the firm’s sophisticated tech stack enables efficient service delivery to diverse clients.

4. Blueprint Accounting

Led by Brian Clare, an expert in automation within the accounting field, Blueprint Accounting focuses on integrating automated solutions for its clients. Clare also develops applications aimed at assisting accountants with workflow efficiency.

5. GrowthLab

GrowthLab, headed by Daniel Gertrudes, specializes in CFO services and automation solutions. Their STRMS services provide custom workflow automation that eliminates manual tasks, enabling both firms and clients to operate more efficiently.

6. LiveCA

LiveCA, founded by Josh Zweig and Chad Davis, is recognized for its prominence in online accounting in Canada. The firm focuses on serving clients with revenues exceeding one million dollars and employs advanced automated systems to streamline services.

7. Celerity

Celerity distinguishes itself by focusing exclusively on QuickBooks Online (QBO) and Netsuite expertise, deliberately excluding tax services. Led by Tailor Hartman, the firm has successfully converted Netsuite into a valuable lead generation platform.

8. Little Fish Accounting

Founded by Keila Hill-Trawick, Little Fish Accounting prioritizes personalized client services, allowing the firm to maintain high-quality standards despite a small team size.

9. Rigits

Co-owned by Julia Kelly and Elizabeth Karube, Rigits delivers financial management services marked by clarity, confidence, and proactive communication. The firm’s client list includes notable personalities such as Steve-O.

10. Dillon Business Advisors

Led by Marcus Dillon, Dillon Business Advisors emphasizes CFO and advisory work across multiple industries. Their “Team of 3” system provides clients with a dedicated controller, service manager, and CFO.

11. Tri-Merit

Specializing in tax-saving strategies, Tri-Merit is headed by Randy Crabtree, recognized among Accounting Today’s Top 100 Most Influential People in Accounting. The firm is also known for hosting the Bridging the Gap conference.

12. The Fractional CFO

The Fractional CFO, under Mike Powell’s leadership, is a leading advisory firm in South Africa focused on helping businesses achieve financial freedom through expert advisory services.

13. Erica Goode, CPA

Erica Goode’s firm focuses on work-life balance while delivering quality services. The firm operates on a small scale, with a strong emphasis on personalized attention and efficient time management.

14. Two Roads

Founded by Adam Slack, Two Roads is recognized as a Firm of the Future by Intuit. The firm develops innovative solutions like the Uncat app to solve common accounting challenges.

15. Ascend Consulting

Ascend Consulting, led by Jacob Schroeder, focuses on wealth preservation and advisory services. The firm prioritizes work-life balance and strategic client engagement.

How Modern Firms Are Shaping the Industry?

These modern firms represent the future of accounting, characterized by a combination of deep technical expertise and innovative service models. Many leverage cloud-based technologies, automation, and virtual collaboration tools to increase efficiency and reduce costs. Additionally, these firms often specialize in niche markets or services, such as CFO advisory, tax strategy, or automation, allowing them to provide superior value.

Clients working with these firms benefit from more than just accurate financial statements; they receive strategic insights and support that help drive growth and stability. For accounting professionals and students, understanding these leading firms offers insight into where the profession is headed and what skills will be most valuable.

How to Choose the Right Accounting Firm?

When selecting an accounting firm, it is important to consider several factors beyond just size or reputation:

• Services Offered: Ensure the firm provides the services that align with your business needs, whether that’s tax preparation, advisory, CFO services, or automation solutions.

• Industry Expertise: Firms with experience in your industry are better positioned to understand your specific challenges.

• Technology and Automation: A firm using modern tools will provide more accurate, timely, and cost-effective services.

• Client Engagement: Personalized service and clear communication contribute to a productive partnership.

• Cost and Value: Balance fees with the value of the services provided.

By considering these aspects, businesses can align themselves with modern firms that support long-term success.

The evolution of accounting firms into technologically advanced, client-focused modern firms reflects the dynamic nature of business today. As these firms redefine accounting in 2025, they offer both clients and professionals unprecedented opportunities.

For individuals pursuing a career in accounting or finance, gaining skills in automation, advisory, and technology is essential. To build a strong foundation and excel in this evolving landscape, consider enrolling in the PW Certification Program in Finance, Tax and Accounting. This program equips aspirants with comprehensive knowledge and practical skills required to thrive in top-tier accounting firms and prepare for a successful career.