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The program typically lasts 2 years, divided into 4 semesters.
What is the eligibility criteria for an Online MBA Marketing?
A bachelor’s degree with at least 50% marks (45% for reserved categories) is generally required.
Are Online MBA degrees recognized and valid?
Yes, online MBA degrees are recognized by UGC and are equivalent to regular degrees.
Can working professionals pursue an Online MBA Marketing?
Yes, the flexible online format is designed to accommodate working professionals.
What are the common core subjects in an Online MBA Marketing?
Core subjects include Digital Marketing, Consumer Behavior, Brand Management, and Strategic Marketing.
Online MBA Marketing: Know Fees, Duration, Eligibility, & Admission
Shruti Kumari10 Jun, 2025
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In today’s rapidly evolving business landscape, marketing has become the cornerstone of organizational success. The advent of digital technologies has transformed traditional marketing strategies, making it imperative for professionals to stay abreast of the latest trends and tools. Pursuing an Online MBA Marketing offers a flexible and comprehensive approach to acquiring advanced marketing skills, enabling individuals to enhance their career prospects without disrupting their professional commitments. Here we delves into the details of Online MBA Marketing programs offered by various esteemed institutions in India, highlighting their fee structures, course durations, eligibility criteria, and unique offerings.
What is an Online MBA Marketing?
An Online MBA Marketing is a postgraduate program designed to equip students with in-depth knowledge and practical skills in marketing management. The curriculum typically encompasses subjects such as consumer behavior, digital marketing, brand management, marketing analytics, and strategic marketing. The program is tailored for working professionals, offering the flexibility to study remotely while balancing work and personal responsibilities.
Course Duration for Online MBA Marketing
Online MBA Marketing is structured over a duration of 2 years, divided into 4 semesters. The entire program is delivered in a 100% online mode, featuring a combination of live and recorded lectures, digital assessments, and interactive learning modules. Some universities also offer virtual labs for practical learning, depending on course requirements. This flexible format is ideal for working professionals seeking to upskill without leaving their jobs, as well as for recent graduates aiming to enhance their career prospects. The program is designed to provide comprehensive academic exposure while accommodating individual schedules and learning preferences.
Eligibility Criteria for Online MBA Marketing
Eligibility for an Online MBA Marketing may vary slightly by institution; however, most universities follow a standard set of academic and qualification guidelines that applicants are expected to meet.
Eligibility Criteria for Online MBA Marketing
Category
Criteria
General Category
Bachelor’s degree with at least 50% aggregate marks
Reserved Category (SC/ST)
45% aggregate marks in graduation
Additional Requirements
Some universities require specific UG backgrounds (e.g., Commerce or Business)
Universities Offering Online MBA Marketing
Several reputed universities across India offer Online MBA programs in Marketing, each providing unique features, flexible learning modes, and industry-relevant curriculum tailored for both freshers and working professionals.
Universities Offering Online MBA Marketing
University
MBA Marketing Fee
Eligibility
Mode
Duration
Amrita
₹2,20,000
50% in UG (No reserved category relaxation)
Online
2 Years
Jain University
₹1,96,000
50% in UG (45% for SC/ST)
Online
2 Years
CU (Chandigarh Univ.)
₹2,10,668
UG Degree – No specific percentage criteria
Online
2 Years
SMU (Sikkim Manipal)
₹1,10,000
50% in UG (45% for SC/ST)
Online
2 Years
MUJ (Manipal Univ. Jaipur)
₹1,75,000
50% in UG (45% for SC/ST)
Online
2 Years
DY Patil
₹1,89,400
50% in UG (45% for SC/ST)
Online
2 Years
VGU (Vivekananda Global Univ.)
₹1,30,000
No specific percentage required in UG
Online
2 Years
Shoolini University
₹1,18,000
50% in UG (45% for SC/ST/OBC/EWS)
Online
2 Years
Shobhit Univ.
₹1,12,600
50% in UG (45% for SC/ST)
Online
2 Years
Core Subjects Covered in an Online MBA Marketing
An Online MBA Marketing includes a well-rounded curriculum focused on both foundational concepts and modern marketing strategies. The subjects aim to equip students with theoretical knowledge and practical skills relevant to today’s dynamic business environment.
Core Subjects Covered in an Online MBA Marketing
Subject Name
Description
Principles of Marketing
Fundamentals of marketing concepts and practices.
Consumer Behavior
Study of consumer decision-making and behavior patterns.
Marketing Research and Analytics
Techniques for gathering and analyzing marketing data.
Brand Management
Strategies for building and managing strong brands.
Digital & Social Media Marketing
Marketing through digital platforms and social media channels. Marketing through digital platforms and social media channels.
International Marketing
Understanding global marketing practices and cross-cultural strategies.
Sales and Distribution
Techniques for effective sales management and product distribution.
Strategic Marketing
Long-term planning and positioning in competitive markets.
Online MBA Marketing Admission
The admission process for an Online MBA Marketing generally begins by visiting the official website of the chosen university. Candidates need to register by creating an account and filling out the application form with accurate personal and academic details. After completing the form, applicants are required to upload essential documents such as their undergraduate mark sheet, valid ID proof, and a recent photograph. Following document submission, the application fee must be paid online through the available payment modes. Once the application is successfully submitted, candidates should wait for confirmation from the university. Upon approval, an admission letter or offer letter is issued, confirming their enrollment.
Career Opportunities After Online MBA Marketing
Graduates of the Online MBA Marketing program are well-equipped to pursue a variety of roles in the marketing domain. Some of the prominent career opportunities include:
Digital Marketing Manager: Overseeing online marketing strategies, including SEO, SEM, content marketing, and social media marketing.
Brand Manager: Managing and enhancing the image and value of a brand through strategic planning and execution.
Market Research Analyst: Conducting research to understand market trends, consumer behavior, and competitive landscape.
Advertising Manager: Planning and executing advertising campaigns across various media platforms.
Sales Manager: Leading sales teams to achieve business targets and expand market reach.
Why Choose an Online MBA Marketing?
Choosing an Online MBA Marketing offers flexibility, industry-aligned skills, and career advancement opportunities, making it an ideal option for professionals and graduates aiming to excel in today’s dynamic business environment.
Flexibility for Working Professionals: Online learning allows individuals to attend classes on their own time and pace, making it suitable for working professionals who cannot afford to leave their jobs.
Affordable Fee Structure: Compared to regular MBAs, online programs have significantly lower fees while maintaining academic credibility and UGC recognition.
Industry-Relevant Curriculum: Most programs are designed in collaboration with industry experts and include real-world case studies, projects, and internships.
Digital Credentials: Degrees offered are equivalent to on-campus degrees as per UGC guidelines, ensuring recognition for higher studies and employment.
