PW Is Hiring Assistant Faculty for Digital Marketing: Here’s What the Job Looks Like

Digital Marketing faculty roles require more than theoretical knowledge. You need to understand marketing tools, analyse campaign performance, guide learners through practical projects and explain concepts clearly. PW’s Assistant Faculty role brings these responsibilities together, with a focus on learner support and hands-on digital marketing learning.

PW Assistant Faculty Digital Marketing Job 2026

What Will You Do as an Assistant Faculty at PW?

The role covers learner support throughout the Digital Marketing programme, from resolving doubts and guiding projects to reviewing assignments and coordinating batch activities.

Key responsibilities include:

• Conduct doubt-solving sessions across Digital Marketing modules.

• Guide learners through practical projects and assignments.

• Review assignments, case studies and capstone projects.

• Help learners build digital marketing portfolios.

• Conduct live demonstrations and practical learning activities.

• Support mock interviews, resume reviews and LinkedIn optimisation sessions.

• Track attendance, assessments and project submissions.

• Coordinate with instructors and operations teams.

• Help learners troubleshoot issues related to digital marketing tools and platforms.

• Collect learner feedback and contribute to improving learner engagement.

What Do You Need to Become an Assistant Faculty – Digital Marketing at PW?

1. Digital Marketing

You should have a strong understanding of core Digital Marketing areas, including SEO, Google Ads, Meta Ads, Content Marketing and Email Marketing.

2. SEO and Search Marketing

Knowledge of SEO, SEM, PPC and search optimisation is important for guiding learners through practical campaigns and optimisation activities.

3. Web Analytics

You should be familiar with tools such as GA4, Google Tag Manager (GTM) and Looker Studio to help learners understand website and campaign performance.

4. Paid Advertising

Experience with Google Ads and Meta Ads can help you guide learners through campaign setup, optimisation, performance tracking and analysis.

5. Practical Project Experience

Hands-on experience with live campaigns, SEO optimisation, dashboards, websites or performance marketing projects can help you explain concepts using real-world examples.

6. Communication and Mentoring

The role requires the ability to explain Digital Marketing concepts clearly, resolve learner doubts and provide constructive feedback on projects and assignments.

7. Relevant Educational Background

A Bachelor’s degree in Marketing, Business, Communications or a related field is relevant for the role. Prior experience as a Trainer, Mentor, Teaching Assistant or Digital Marketing Faculty is preferred.

Which Tools and Platforms Should You Know?

You should be comfortable working with tools used for SEO, advertising, analytics, content and website management.

The relevant tools and platforms include:

• SEMrush

• Ahrefs

• Screaming Frog

• Google Ads

• Meta Business Suite

• GA4

• Mailchimp

• HubSpot

• Canva

• Hotjar

• Google Tag Manager

• Looker Studio

• WordPress

• Shopify

Looking to Build Digital Marketing Skills? Start Here

If you want to build practical Digital Marketing skills, you can explore courses covering SEO, social media marketing, campaign management, AI tools and project-based learning.

• Want to build a foundation in Digital Marketing? Explore the Digital Marketing with AI Course to learn about key areas of digital marketing and AI-based marketing practices.

• Want to specialise in social media marketing? The Social Media Marketing Course can help you develop skills related to social media campaigns and audience engagement.

• Want hands-on project experience? The Digital Marketing with AI Projects certification can help you develop project-based digital marketing skills.

• Want to explore Digital Marketing in an offline format? You can check the Digital Marketing with AI Offline Batch for an offline learning option.

• Want to understand AI tools for marketing? The AI Marketing Toolbox can help you explore AI tools used across marketing workflows.

• Want to understand different areas of Digital Marketing? The A–Z Guide to Digital Marketing with AI covers multiple areas of digital marketing with an AI-focused approach.

Check the latest job details and submit your application through the official PW Assistant Faculty – Digital Marketing job listing.