PW Is Hiring a Growth Marketing Manager: Which Skills Can Help You Build a Career in Growth?

Growth marketing requires more than running advertising campaigns. Professionals need to understand paid acquisition, organic growth, customer journeys, conversion funnels, CRM, analytics and experimentation to identify and scale growth opportunities. Physics Wallah’s Growth Marketing Manager role brings these areas together for PW Skills and PW Institute of Innovation (IOI) in Bengaluru.

PW Growth Marketing Manager Job 2026

What Will You Do as a Growth Marketing Manager at PW?

The role covers growth activities across acquisition, conversion, lifecycle marketing and analytics.

Key responsibilities include:

• Manage paid acquisition campaigns across Google Ads, Meta Ads, YouTube, UAC/App campaigns and other relevant platforms

• Build and improve organic and lower-cost growth channels such as SEO, content, YouTube, referrals, communities and creator-led initiatives

• Identify user drop-offs across the conversion funnel

• Run A/B tests across landing pages, creatives, messaging, forms and user journeys

• Manage CRM and lifecycle marketing campaigns for lead nurturing, reminders, re-engagement and drop-off recovery

• Segment audiences based on behaviour, intent and funnel stage

• Analyse funnel and cohort performance using analytics and attribution tools

• Track metrics such as CAC, CPL, ROAS, conversion rate, LTV and payback

• Coordinate with Product, Sales/Admissions, Brand, Content, Design and Analytics teams

• Work with internal teams and agency partners to execute growth initiatives

• Share campaign performance, insights and growth opportunities with leadership

Looking to strengthen your Growth Marketing skills? Explore the A–Z Guide to Digital Marketing with AI to gain practical exposure to digital marketing concepts and projects. 

What Do You Need to Become a Growth Marketing Manager at PW?

1. Paid Acquisition

You should understand how to plan, execute and optimise paid campaigns across platforms such as Google Ads, Meta Ads and YouTube. Knowledge of acquisition metrics such as CAC, CPL, ROAS and lead quality is also relevant.

2. SEO and Organic Growth

The role requires an understanding of growth channels beyond paid advertising. Knowledge of SEO, content marketing, YouTube, referrals, communities and creator-led campaigns can help in building lower-cost acquisition channels.

3. Conversion Rate Optimisation

You need to understand how users move through a marketing funnel and identify where they drop off. Experience with A/B testing, landing-page optimisation, creative testing, messaging and user journeys is relevant.

4. CRM and Lifecycle Marketing

Knowledge of CRM platforms such as MoEngage, CleverTap and WebEngage is important for building lead-nurturing, reminder, re-engagement and recovery journeys.

5. Analytics and Data-Driven Marketing

You should be comfortable using tools such as GA4, attribution platforms and CRM analytics to understand campaign, funnel and cohort performance and turn data into marketing decisions.

6. Experimentation and Growth Strategy

Growth marketing involves continuously testing new ideas and measuring their impact. You should be able to design experiments, analyse results and use the findings to improve acquisition and conversion.

7. Collaboration and Team Management

The role involves working with Product, Sales/Admissions, Brand, Content, Design and Analytics teams. Experience managing teams or agency partners and communicating performance insights is also relevant.

Want to Build a Career in Growth Marketing? Start Here 

If you want to build the skills required for a growth marketing role, you can start with programmes covering digital marketing, analytics, social media and marketing projects.

• Want to build a foundation in digital marketing? The Digital Marketing with AI Course by PW Skills can help you develop an understanding of digital marketing concepts and channels relevant to growth roles.

• Want to learn social media marketing? The Social Media Marketing Course can help you understand social media strategies and marketing practices that can support organic and paid growth initiatives.

• Want to strengthen your analytics skills? The Data Analytics With AI Course can help you develop data analysis skills that are useful for understanding campaign performance, funnels and marketing metrics.

• Want to work on practical marketing projects? The Digital Marketing with AI Projects can help you gain project-based exposure to digital marketing concepts and applications.

• Want to explore AI tools used in marketing? The AI Marketing Toolbox covers AI tools and their applications in marketing workflows.

Check the latest job details and submit your application through the Growth Marketing Manager – PW Skills & PW IOI listing on LinkedIn.