

Product analytics requires more than working with data. You need to understand user behaviour, track product performance, analyse experiments and turn data into insights that support business decisions. Physics Wallah’s Lead Product Analyst role brings these skills together, with a focus on product strategy, KPIs, experimentation and cross-functional collaboration.
| Detail | Information |
| Company | Physics Wallah (PW) |
| Role | Lead Product Analyst |
| Location | Noida / Bangalore |
| Experience | 6+ years |
| Senior Experience | At least 3 years in a senior analyst role |
| Industry Experience | E-commerce, gaming or edtech |
| Employment Type | Full-time |
| Function | Product Analytics |
The role covers product analytics, user behaviour analysis, experimentation and data-driven decision-making. You will work with product and business teams to turn data into actionable insights.
Key responsibilities include:
Lead product analytics initiatives
Analyse user behaviour, trends and drop-offs
Identify product improvement opportunities
Define and track KPIs and product metrics
Build data collection and reporting processes
Analyse A/B tests and experiments
Conduct cohort analysis
Generate business insights from data
Support data-driven product decisions
Collaborate with Product, Design, Engineering and Business teams
Mentor and guide junior product analysts
The role requires a combination of product analytics, technical data skills and business understanding. You should be comfortable working with data, analysing user behaviour and communicating insights to different stakeholders.
You should have strong experience in product or business analytics, with the ability to use data to understand product performance and support business decisions.
Strong SQL skills are important for working with datasets, extracting relevant information and analysing product and user data.
Experience with Python or R can help with data analysis, statistical work and handling analytical tasks beyond SQL.
You should be comfortable presenting insights through data visualisation tools such as Tableau and creating reports that make analytical findings easier to understand.
Knowledge of A/B testing and experimentation is required to analyse different product approaches and understand their impact on user behaviour and product performance.
You should understand cohort analysis and user behaviour analysis to identify patterns, engagement trends and areas where the product experience can be improved.
The role requires the ability to define, monitor and interpret KPIs and product metrics that help teams measure product performance.
You should be able to communicate analytical findings clearly and work with Product, Design, Engineering and Business teams to turn insights into actionable decisions.
As a lead-level professional, you will also be expected to guide junior analysts, contribute to analytical initiatives and support the development of the wider analytics team.
A career in product analytics requires a combination of data analysis, visualisation, business understanding and practical analytical skills. PW Skills offers relevant programmes that can help you strengthen these areas.
Want to build your data analytics skills? Explore the Data Analytics With AI Course by PW Skills to develop skills in data analytics and AI-powered workflows.
Want to develop broader data science and Generative AI skills? Explore the Data Science With Generative AI Course by PW Skills.
Want to strengthen your data visualisation skills? Explore Mastering Data Visualization With Power BI and MS Excel to build skills in dashboards, reporting and data visualisation.
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