UGC NET Commerce Unit 8 PYQs, Important Questions

UGC NET Commerce Unit 8 Important PYQs focus on Marketing, one of the most frequently tested sections of the UGC NET Commerce syllabus. Questions are regularly asked on marketing concepts, product life cycle, pricing strategies, distribution channels, promotional strategies, consumer behavior, and marketing control systems.

Since many questions are concept-based and involve matching, sequencing, and assertion-reason formats, candidates must develop both factual knowledge and analytical understanding. Practicing Previous Year Questions (PYQs) helps candidates identify recurring themes, understand the examination pattern, and improve accuracy in the examination.

What Does the UGC NET Commerce Unit 8 PYQ Session Cover?

This session focuses on important Marketing Management topics repeatedly asked in previous examinations. Key areas covered include:

• SERVQUAL approach and service gap logical sequence

• Relationship marketing and its scope

• Rural market myths and realities

• Product levels — Basic, Expected, Augmented, and Potential Product

• Marketing control types — Annual-plan, Profitability, Strategic, and Efficiency Control

• Marketing management concepts — Production, Product, Sales, and Marketing Concept

• Product packaging and its most recent considerations

• Okun's Law and empirical generalisations relating to GDP and unemployment

• Consumer buying decision process stages in logical sequence

• New product development steps in sequential order

• BCG Matrix quadrants — Stars, Cash Cows, Question Marks, Dogs

• Product Life Cycle stages and types of customers

• Market expansion and divestment strategies

• DSA (Direct Selling Agent) in marketing

• CRM (Customer Relationship Management) conceptual components

• Functional discount, trade discount, and wage mix determinants

Important PYQs for UGC NET Commerce Unit 8

These important Previous Year Questions cover major Marketing Management topics frequently asked in UGC NET examinations.

1. Arrange the following service gaps as per SERVQUAL approach in the logical sequence:

• a) The gap between service quality specifications and service delivery

• b) The gap between the customer's expectations and management perception

• c) The gap between perceived service and expected service

• d) The gap between management perception and service quality specifications

• e) The gap between service delivery and external communications.

Choose the correct answer from the options given below:

• (A) d, a, b, e, c

• (B) b, d, a, e, c

• (C) a, c, b, d, e

• (D) c, a, b, e, d

2. "Relationship" in marketing means

• (A) Relation between buyer and seller

• (B) Relation between sales person

• (C) Relation between company and consumers

• (D) All of the above

3. Which one of the following is a myth about rural markets?

• (A) All villages are not equally populated.

• (B) Rural buyers are a heterogenous lot.

• (C) Rural buyers are able to discriminate between products and brands.

• (D) Only low priced products sell in rural markets.

4. Match the items of List-I with the items of List-II and denote the code of correct matching:

(A) a-iv, b-i, c-iii, d-ii

(B) a-i, b-ii, c-iii, d-iv

(C) a-ii, b-iii, c-iv, d-i

(D) a-iii, b-iv, c-i, d-ii 

5. To examine whether the company is pursuing its best opportunities with respect to markets, products, and channels is the purpose of which one of the following types of marketing control?

• (A) Annual-plan control

• (B) Profitability control

• (C) Strategic control

• (D) Efficiency control

6. When the consumers favour those products which offer the most quality, performance or innovative features, then it is called as:

• (A) Production concept

• (B) Product concept

• (C) Sales concept

• (D) Marketing concept

7. The most recent consideration in product packaging is

• (A) Cost effectiveness

• (B) Product protection

• (C) Product promotion

• (D) Economy

8. Which one of the following represents empirical generalisations relating to GDP growth and changes in unemployment?

• (A) Phillips curve

• (B) Misery index

• (C) Pareto distribution

• (D) Okun's law

9. Given below are two statements:

Statement I: The only purpose of logistics management is to coordinate activities of moving products from the factory to customers.

Statement II: Logistics management is only the responsibility of marketing function.

In the light of the above statements choose the most appropriate answer from the options given below:

• (A) Both Statement I and II are correct

• (B) Both Statement I and Statement II are incorrect

• (C) Statement I is correct but Statement II is incorrect

• (D) Statement I is incorrect but Statement II is correct.

10. Arrange the following steps of New Product Development in sequential order:

• A. Product Development

• B. Feasibility Analysis

• C. Concept Development and Testing

• D. Identifying Prospective Customers

• E. Idea Generation

Choose the correct answer from the options given below:

• (A) A, B, C, E, D

• (B) D, E, B, C, A

• (C) E, D, C, B, A

• (D) E, B, C, A, D

Preparation Tips for UGC NET Commerce Unit 8

Commerce Unit 8 contains both conceptual and application-based topics. Candidates can improve their preparation by following these strategies:

• Thoroughly understand all four marketing management concepts, Production, Product, Sales, and Marketing, as concept-based questions are frequently asked.

• Memorize the SERVQUAL service gap sequence and understand each gap's definition clearly.

• Learn the BCG Matrix quadrants, Stars, Cash Cows, Question Marks, and Dogs, along with their strategic implications.

• Focus on product life cycle stages and the corresponding types of customers,  Innovators, Early Adopters, Middle Majority, and Laggards.

• Revise marketing control types and be clear about the purpose of Strategic Control versus Annual-plan, Profitability, and Efficiency Control.

• Practice match-the-following questions regularly, as three to five such questions typically appear in this unit in UGC NET Commerce examinations.

• Understand the consumer buying decision process stages in logical sequence, as sequencing questions are commonly asked.

• Revise new product development steps in order, along with rural market characteristics and common myths.

• Learn Okun's Law and its relationship with GDP and unemployment for economics-related questions in this unit.

• Practice assertion-reason questions using a structured approach to identify whether both statements are correct and whether the reason correctly explains the assertion.

Regular revision and PYQ practice can significantly improve conceptual understanding and examination performance.