
Alliance University is a leading private university located in Bangalore, Karnataka, established under Act No. 34 of 2010. It is recognized by the University Grants Commission (UGC) and approved by the All India Council for Technical Education (AICTE), offering a wide range of undergraduate, postgraduate, and professional courses.
With a well-infrastructured campus, strong faculty strength and global exposure, Alliance University aims to provide students with holistic education and industry‑aligned learning. In particular, its design programmes under the Alliance School of Design & Creative Arts are increasingly popular for those seeking careers in fashion, interior, product and other design fields.
The admission process for design courses, including the Bachelor of Design (B.Des), begins with an online application. Prospective students must fill out the application form and pay the required fee (₹ 1,000 for Indian applicants).
Shortlisted candidates are then called for the entrance test, known as Alliance Design Aptitude Test (ADAT), followed by a personal interview and portfolio evaluation. Together, these assess the applicant’s design aptitude, creativity and potential to pursue design education.
To be eligible, candidates should have passed 10+2 (or equivalent) from a recognized board with a minimum of 50% marks. A relaxation of 5% is allowed for candidates from SC/ST categories.
The B.Des (Bachelor of Design) programme at Alliance University is a full-time, four-year course (eight semesters), with a foundation first year covering fundamentals of design. There is also a lateral entry option (three years for eligible candidates) in certain scenarios.
Students get to choose from a variety of specializations, including Visual Communication, Product Design, Interior Design, Fashion Design, Animation, Interaction & User Experience Design - allowing for flexibility to align with their passion and career goals.
The curriculum emphasizes project-based learning, interdisciplinary work, and global exposure, enabling students to work on real‑world design challenges, collaborate with peers, and build a strong design mindset.
The B.Des (Fashion Design) at Alliance University is a four‑year full-time degree that blends creativity, technical skill and industry awareness. The course is designed to help students build a foundation in fashion creation, apparel design, textile studies, pattern making, fashion illustration, draping, garment construction, as well as contemporary skills such as digital fashion design and 3D garment visualization using industry-standard software.
Students also gain exposure to fashion culture, global trends, styling, fashion communication, and entrepreneurship making the course ideal for those wanting to work as fashion designers, merchandisers, stylists, illustrators, sustainable fashion consultants or even start their own fashion label.
Hands-on studio learning, live industry projects, internships, atelier-style labs and interaction with fashion professionals are key components, helping students refine their creative sensibilities and gain practical, industry-relevant experience.
For students interested in spatial aesthetics, architecture, interior planning, and creating atmospheres, the BDes specialization in Interior Design provides an engaging and rewarding career option. Under this course, students learn fundamentals of design language, spatial planning, interior aesthetics, materials, layout design, ergonomics, and user‑centred interior solutions all structured in a four‑year full-time degree programme.
The course combines creative studio work, practical assignments, material studies, and real-world projects to prepare students for careers in interior design, space planning, residential/commercial interiors, hospitality design, and allied sectors. By blending design fundamentals with contemporary trends and user‑centric thinking, the Interior Design programme at Alliance helps students translate their creative ideas into functional, beautiful spaces.
The B.Des in Product Design at Alliance University offers a holistic, hands-on education in designing physical products with a strong emphasis on user experience, sustainability, manufacturing processes, and innovation. The four-year program is structured to blend engineering sensibilities with a creative design approach, preparing students for roles in product conceptualization, prototyping, industrial design, UX, packaging, retail design, and more.
Through project-based learning, exposure to industry‑standard design software and technologies, and collaborations with companies, students gain practical skills in materials, manufacturing, user‑centred design and real-world product development. Regular reviews, prototype development, internships, and the possibility of design exhibitions ensure that graduates are job-ready.
Here is the fee structure for B.Des courses at Alliance University (2025-2026):
| Alliance University Fees | |
| Course/Program | Total Course Fees |
| B.Des (General / Various) | Rs. 16 Lakhs |
| B.Des - Product Design | Rs. 16 Lakhs |
| B.Des - Fashion Design | Rs. 16 Lakhs |
| B.Des - Interior Design | Rs. 16 Lakhs |
Scholarships and fee waivers are available for meritorious or deserving students, based on academic performance (10th/12th marks), entrance test scores (such as ADAT / national design exam), sports/cultural achievements, and other criteria.
Alliance University has a dedicated placement cell that works with industry partners to help graduates find employment. For B.Des graduates, placement assistance is offered through internships, industry collaborations, and campus recruitment drives. According to recent placement reports for design and other courses, the average package offered was around ₹ 8.50 LPA.
Top recruiters have reportedly included well-known companies across sectors like IT, manufacturing, services and design-based businesses - providing a wide employment scope for graduates from diverse streams.