Mergers and Acquisitions are important activities in the corporate world. It represents the process by which companies integrate to improve their market position and financial growth. Merger refers to the formation of a new single entity from two different firms, whereas acquisition refers to the outright buyout of a company by another. These are implemented as strategic tools for growth.
Mergers and Acquisitions primarily reshape corporations, which helps in the creation of a stronger and more efficient organisation. Understanding the different types along with their structures and core purpose is important for anyone interested in business and finance.
M&A stands for Merger and Acquisition. It is a general term used to describe financial transactions that involve combining or consolidating businesses or their major assets. Both terms are often used interchangeably, but the key difference lies in how the deal is structured and communicated (friendly vs. hostile) and whether a new entity is formed.
Acquisition: This strategy is implemented by one company to purchase another company outright and establish itself as the new owner. The acquired company may or may not change its name or structure. Most of the time, unfriendly or hostile takeover deals are considered acquisitions.
Merger: It is the strategy where two companies combine to create a single, new legal entity. They are generally of similar size, and the original companies often cease to exist.
Some of the major Mergers and Acquisitions Companies in India are as follows:
J.P. Morgan
Goldman Sachs
Morgan Stanley
Citigroup
RBSA Advisors
Wells Fargo
The different activities and strategies of Mergers and Acquisitions are categorised based on the relationship between the different companies looking to combine. It is summarised in the table below:
Types of Mergers and Acquisition Transactions | ||
Types | Details | Example |
Horizontal Merger | Two companies that are direct competitors and share the same product lines and markets combine. | Marriott acquiring Starwood Hotels & Resorts. |
Vertical Merger | A company merges with a supplier or a customer (a company at a different stage of the production process). | An ice cream maker buying its cone supplier. |
Congeneric Merger | Two businesses that serve the same customer base but in different ways combine. | A TV manufacturer and a cable company combining. |
Market-Extension Merger | Two companies that sell the same products but in different geographic markets combine. | Aimed at expanding market reach |
Product-Extension Merger | Two companies selling different but related products in the same market combine. | Aimed at expanding product offering |
There are different methods and strategic ways through which companies execute Mergers and Acquisitions (M&A). These structures and methods are implemented to reorganise, expand, or change ownership of a corporation. The 5 stages of Mergers and Acquisitions are summarised below:
Consolidations: Two or more companies combine to increase market share and eliminate competition, often forming a new entity or absorbing promising competitors (e.g., Facebook/Meta acquiring Instagram).
Tender Offers: One company offers to purchase the outstanding stock of the target company directly from shareholders at a price above the current market price, bypassing management and the board.
Acquisition of Assets: One company directly acquires the physical or intellectual assets of another company, which often happens during bankruptcy proceedings.
Management Acquisitions (MBO): A company’s executives purchase a controlling stake in the company, taking it private (e.g., Elon Musk purchasing Twitter, Inc.).
Reverse Merger: A private company with good prospects buys a publicly listed shell company with no operations to quickly become a publicly traded corporation.
Mergers and Acquisitions within Investment Banking look for Financing and Valuation of a target company as important steps in any M&A deal.
A company can use various Financing Methods to pay for an acquisition. Some of these processes are explained below:
Readily available Cash or issuing Stock, providing the target company's shareholders with new shares in the combined entity.
An acquiring company might also proceed by Assumption of Debt, specifically taking on the acquired company's existing financial liabilities.
Companies often implement a combination of all these methods.
Corporations and organisations involved in an M&A deal use objective metrics to value the target company. Sellers always look for the highest price, and buyers always look for the lowest. Key methods include:
Price-to-Earnings Ratio (P/E Ratio): The acquiring company makes an offer that is a multiple of the target company's earnings, guided by the P/E of comparable companies.
Enterprise-Value-to-Sales Ratio (EV/Sales): The offer is made as a multiple of the target company's revenues.
Discounted Cash Flow (DCF): This determines the company's present value by estimating its future cash flows and discounting them back to today using the company's weighted average cost of capital (WACC).
Replacement Cost: The value is based on the cost of replacing the assets, product lines, or customer base.
Different organisations in various sectors implement mergers and Acquisitions strategies for several reasons and serve different purposes. Some of the major purposes served by M&A Vs private equity are summarised below:
Increased Efficiency: Combining operations increases overall performance and reduces costs by leveraging the strengths of both companies.
Market Expansion: M&A allows a company to increase its market share or enter a new, related industry (e.g., Amazon acquiring Whole Foods to enter grocery delivery).
Eliminating Competition: Consolidating with a rival reduces the number of competitors in the market.
Synergy: The combined company aims to be worth more than the sum of the two separate parts.
Mergers and Acquisitions (M&A) offer several strategic benefits. However, several risks are also associated that can impact both companies involved. Risks associated with mergers and acquisitions are summarised in the following table:
Risks Associated with M&A | |
Risks | Details |
Integration Challenges | Merging two companies involves combining people, processes, and technologies. |
Financial Risks | M&A transactions often involve large sums of money, either in cash, stock, or debt assumption. Poor integration is one of the most common reasons M&A deals fail. |
Regulatory and Legal Risks | Mergers and acquisitions are subject to government approvals, antitrust laws, and compliance requirements. Regulatory hurdles can delay or block transactions, and legal disputes may arise from shareholders, employees, or competitors. |
Market and Reputation Risks | The market may react negatively to M&A announcements, affecting stock prices and investor confidence. |
Strategic Misalignment | Sometimes, the strategic goals of the acquiring and target companies do not align perfectly. Misalignment can result in failed synergies, wasted resources, or missed opportunities, undermining the rationale for the merger or acquisition. |
Cultural and Operational Risks | Differences in corporate culture, operational procedures, or business philosophy can create conflicts that are difficult to resolve. Even when financial and strategic factors are favourable, cultural incompatibility may hinder smooth collaboration and innovation. |
Mergers and Acquisitions (M&A) are important tools for business growth, market expansion, and operational efficiency. However, they are associated with both advantages and potential disadvantages. The advantages and disadvantages associated with Mergers and Acquisitions are summarised below:
Mergers and Acquisitions Advantages and Disadvantages | |
Advantages | Disadvantages |
Increased Market Share: Combines resources to capture a larger market presence. | High Costs: M&A transactions involve significant financial expenditure and may lead to debt. |
Operational Synergies: Improved efficiency through shared processes, technologies, and expertise. | Integration Challenges: Merging systems, cultures, and teams can be difficult and time-consuming. |
Diversification: Reduces dependence on a single product or market, spreading risk. | Employee Uncertainty: Potential loss of key talent due to job insecurity or cultural misfit. |
Access to New Markets and Technologies: Enables entry into new regions or adoption of advanced technologies. | Regulatory and Legal Risks: Compliance and antitrust issues may delay or block the deal. |
Competitive Advantage: Reduces competition and strengthens market position. | Potential Strategic Misalignment: Different goals may reduce the effectiveness of the merger. |