

Nowadays, people purchase many things, even when they do not necessarily need them. Every day, new products are showcased by shops or online stores. The increase in buying can be partly attributed to consumer goods advertising, which targets children, adults, and even older people. This essay shall elaborate on how advertising influences buying habits, the way advertising forms a materialistic society, and how modern consumerism is boosted due to clever messages rather than actual needs.
How Advertising Pushes People Toward High Sales? : Advertisements of consumer goods also tend to have high sales volumes. Many companies are investing huge sums of money just to draw people's attention. This happens when, through repeatedly viewing the same messages, people will begin to feel they actually need that product. This is then followed by higher consumer spending trends on things that aren't even useful in day-to-day life. People keep viewing them since ads keep running on TVs, phones, apps, and billboards; hence, these advertisements shape their choices slowly.
Ads do much more than show a product; they change how a person thinks. Bright colors, famous stars, and catchy stories present the merchandise as something more special. Such tricks impact factors driving purchasing decisions. Some people buy things to make themselves feel happy. Some buy because a popular person uses a certain brand. Others buy it because the ad suggests that owning the product will make life easier. Advertising can appeal to emotions by showing happy families or funny scenes, to social status by linking products with success or fame, to convenience by promising an easier or faster life, and to trends by telling people what is “new” or “cool.”
Modern Consumerism and Its Effects on Society : Nowadays, we are surrounded by a world of products. Every week, another phone, another type of shoe, or another type of snack appears in the market. This we call modern consumerism. It makes people believe that having more gives them a better life. Because of this belief, people purchase things first prior to thinking. They follow consumer spending trends even if they already have similar ones at home.
This kind of lifestyle drives society to a materialistic one. In a materialistic society, people tend to judge others based on the belongings that they own. Most children grow up believing that the more items one owns, the more respect they will get. Adults feel pressured to keep on buying so that they can "stay updated."
Though companies applaud when they see a high volume of sales, the question remains—are people buying for their needs or because of ads? Many times, there are replacements of needs with wants. Though a person may need only one pair of shoes, he buys three because the ad shows a new design. Many homes are filled with unused items bought due to strong messages in advertising. Real needs, such as a basic phone for calling, simple clothes, healthy food, or basic home items, are replaced by wants created by advertising, such as the latest smartphones, trendy branded outfits, expensive snacks, or decorative items pushed by influencers.
Does Advertising Always Harm Society? Not always. Some advertisements really do spread useful information. For example, safety products, health items, or ecological goods could spread awareness. But the problem starts when consumer goods advertising tells people something like this: that buying more is equal to being happy. That is a risky message, especially to young people who are still in training on how to make good choices. It is believed that today the main reason for high sales of lots of goods is advertising. Real needs would remain simple, yet ads make people feel they need more. While advertising does have some positive effects, the pressure it creates on society cannot be disregarded. People should learn to think before buying and check whether this item really adds value. Conclusion Advertising consumer goods in today's world strongly influences what people purchase. It shapes consumer spending trends, increases high sales volume, and builds a materialistic society. Besides, the factors influencing the purchasing decisions are changed, and it also promotes modern consumerism to grow. Though advertisements may be informative, they mostly promote unnecessary purchases. Therefore, I stand by my view that high sales are very much influenced by advertising rather than real human needs.
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