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Joint Venture (JV), Meaning, Advantages, Disadvantages

Know about joint venture and learn their features. Understand the differences between joint ventures and other business models.
authorImageIzhar Ahmad21 Dec, 2023
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Joint Venture (JV), Meaning, Advantages, Disadvantages

A Joint venture refers to a joint business agreement wherein multiple independent parties come together to form a single legal organization. This organization takes responsibility for both gains and losses experienced during a particular period.

Engaging in joint ventures offers numerous benefits to a business, allowing it to work with other businesses to achieve shared goals. To combine these benefits into your business, you must know the basics of the joint venture and understand the steps involved in starting one.

Also Read- What Is a Stock Market?

Joint Venture Meaning

A joint venture involves merging resources and knowledge from two or more businesses to achieve a specific goal. This collaboration between two firms is formed to jointly utilize capital, technology, and human resources and share risks and benefits, hoping to secure a strong marketplace. The joint venture agreement is set to end upon the successful completion of the business automatically.

Features of Joint Venture

Key features of joint venture typically include the following:
  • The businesses involved in the joint venture are formally different, except for the combined work performed during the relationship.
  • The participants aim to achieve a distinct, mutually useful goal.
  • Both sides bring resources to the table, jointly own assets, and responsibilities of the joint venture, and actively participate in project completion.
  • The joint venture is brief, ending upon the achievement of the stated goal, whether it be a short or long-term project.

Reasons for Joint Venture

Companies participate in joint ventures for several main reasons:

Resource Optimization:

Joint ventures help companies to profit on the joint resources of both sides, improving the chance of achieving the venture's goals. For instance, one business could have a well-established manufacturing process, while the other thrives in better marketing methods.

Cost Reduction:

Through the usage of economies of scale, companies involved in a joint venture can improve production at a lower per-unit cost compared to individual efforts. This becomes especially important with expensive technological advances.

Expertise Integration:

Joint ventures provide a platform for companies with varied backgrounds, skill sets, or experience to work. Through this arrangement, each company can draw upon and benefit from the unique abilities of the other, resulting in an effective mix of skills.

Market Entry Strategies:

A common use of joint partnerships is to work with a local company for entry into foreign markets. By entering into a joint venture deal, a company seeking to grow its distribution network to new countries can leverage the existing distribution infrastructure of a local business, enabling an easier entry into the foreign market.

Also Read- What is Commerce?

Advantages of Joint Venture

A joint venture presents various advantages:
  • Each party involved in the joint venture contributes an agreed-upon initial capital, as per the partnership terms, thereby reducing the financial burden on individual companies.
  • The shared pool of resources among the involved parties contributes to an overall cost reduction.
  • The diverse expertise and knowledge brought by each party strengthen the joint venture, enabling it to pursue a strategic direction assertively.
  • Joint ventures expedite market entry, leveraging the local player's expertise to handle regulations and logistics swiftly.
  • Small businesses, often constrained by limited resources, benefit from joint ventures as a solution for accessing capital for growth projects.
  • Collaboration with technology-rich firms in joint ventures provides access to advanced assets without the need for in-house development, saving time and costs.
  • Joint ventures offer synergy benefits similar to those sought in mergers and acquisitions, encompassing financial and operational advantages.
  • Building market credibility and a strong customer base, which takes time for young businesses, is expedited through joint ventures.
  • Joint ventures serve as a strategy to avoid competition and pricing pressures in the business landscape.
  • The participation of a larger company in a joint venture ensures economies of scale, benefiting all parties involved.

Disadvantages of Joint Venture

Disadvantages associated with Joint Ventures include:
  • JV brings people from various cultural backgrounds to work. While this variety can bring creative answers, it also has downsides. Some workers may be hesitant to collaborate and change, leading to possible culture differences among involved companies.
  • Joint venture involves foreign and local firms sharing trade secrets, presenting a risk of private information and technology being revealed to external parties.
  • Joint venture involves shared ownership and management, promoting disputes and a fight for control between the partnering companies.
  • Inadequate communication among partners may hinder the smooth running of the business within the joint venture arrangement.

Joint Venture vs. Partnership

While joint ventures and partnerships share similarities, such as liability, they vary in duration. Partnerships involve shared control in a company and are usually permanent, whereas joint ventures are brief and started for specific projects, giving more stability than simple licensing or distribution deals, especially in the context of bigger businesses.

Joint Ventures vs. Franchises

In a franchise, a license is given by the parent company for running a business using its name and methods, often with long-term accountability and a fee structure. Joint ventures, on the other hand, lack a direct control dynamic, with both sides adding towards a joint goal.

Joint Venture vs. Licensing

Licensing includes the licensee using the licensor's name and brand, producing goods, and paying fees. Joint venture differs as both parties work towards a shared goal and share equal responsibility for project outcomes.

Joint Venture vs. Mergers or Acquisition

Mergers involve two companies joining to form a single body, hoping to gain new market share. Acquisitions involve a bigger company getting the assets of a smaller one, often to remove a competitor. In contrast, joint ventures involve teamwork for specific projects without the full integration seen in mergers or acquisitions.

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Example of Joint Venture

Some notable examples of joint ventures are:

Toyota and Mazda:

In 2015, Toyota and Mazda disclosed a joint effort to create a production plant in the United States. This jointly owned and run center fully opened its doors in 2021.

Airbus and Bombardier:

In 2018, Airbus and Bombardier revealed a joint venture aimed at the development and production of aircraft, covering the creation of the C Series—a novel line of narrow-body planes.

Disney and 21st Century Fox:

In 2017, Disney and 21st Century Fox went into an agreement to start a new streaming service called Hulu. The partnership sees both Disney and Fox having equal 50% stock stakes in the business.

General Electric and Baker Hughes:

In 2017, General Electric and Baker Hughes announced a joint venture resulting in the creation of a new company called GE Baker Hughes. This company focuses on providing technology and services to the oil and gas business.

Nestle and Starbucks:

In 2018, Nestle and Starbucks joined hands in an agreement to create a fresh line of coffee products. The partnership includes the joint development, roasting, and marketing of coffee goods under the famous Starbucks name.
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Joint Venture FAQs

Why engage in a joint venture?

One of the most significant benefits of a joint venture is that it may accelerate corporate growth, boost output, and enhance profitability.

Is Starbucks owned by Ratan Tata?

In October 2012, Tata Starbucks, a joint venture between Tata Consumer Products Limited and Starbucks Coffee Company, was introduced in India.

What is a joint venture law?

India does not have specific laws related to joint ventures.

Are joint ventures profitable?

However, there is a significant failure rate in joint ventures generally, and many of these failures come at a heavy cost to the partner firms.

Can joint ventures last forever?

A partnership is intended to last forever, but a joint venture has a set duration.
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