Difference Between Vision And Mission Statement

Vision and mission statements are fundamental components of an organisation’s strategic framework. While both are essential for guiding a company's direction and objectives, they serve distinct purposes and focus on different aspects of the organisation’s journey.

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What is Vision Statement?

Characteristics of a Strong Vision Statement

• Future-Oriented : It focuses on the company's long-term goals and aspirations.
• Inspirational : Outlining a compelling future motivates and inspires employees, stakeholders, and customers.
• Clear and Concise : It is straightforward to understand without overly detailed or complex.
• Purpose-Driven : It highlights the company’s core purpose and the positive impact it aims to have on the world.
• Ambitious : It sets high, yet achievable, aspirations that challenge the company to strive for excellence.
• Innovative : It encourages creativity and forward-thinking to drive the company towards new opportunities and advancements.

What is Mission Statement?

Characteristics for Mission Statement

• Clear and Concise : It is easy to understand and communicates the company's purpose straightforwardly without being overly verbose.
• Purpose-Driven : It clearly defines the organisation's primary purpose and what it aims to achieve in the broader context.
• Specific : It precisely explains the company's goals and actions to achieve them, avoiding vague language.
• Inspirational : It motivates and inspires employees, stakeholders, and customers by highlighting the company's commitment to its goals and values.
• Customer-Focused : It emphasises the importance of meeting customer needs and delivering value to them.
• Reflects Core Values : It aligns with the company’s core values and principles, ensuring consistency in actions and decisions.

Difference Between Vision And Mission Statement

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