BBA in Marketing is a 3-year undergraduate program designed for candidates who want to pursue a career in the marketing and management field. Students who have completed their 10+2 education in any stream are eligible to apply for a BBA in Marketing.
This program incorporated foundational management principles and innovative marketing strategies to help students learn the necessary skills to effectively tackle industry challenges. Various top B-schools in India offer BBA in Marketing. The course fee generally ranges between INR 50,000 to INR 8,00,000. The course curriculum is categorised into 6 semesters and includes subjects like market analysis, product management, branding, promotion strategies, consumer behaviour, etc. While many colleges do not mandate entrance exams for BBA in marketing admission, some renowned colleges require candidates to qualify for tests like IPMAT, DUCET, NPAT, XAT, etc. After the course completion, graduates get job offers from top recruiters like Wipro, HCL, Amazon, and more.BBA in Marketing Highlights | |
Program Aspect | Details |
Program Name | Bachelor of Business Administration in Marketing |
Field of Study | Business and Management |
Degree Level | Undergraduate |
Program Duration | 3 Years |
Examination Format | Semester-Based |
Entrance Exams for BBA in Marketing | XAT, NMIMS NPAT, DU CET, IPMAT |
Eligibility Criteria | Completion of 10+2 from a recognised board |
Average Tuition Fees | INR 50,000 - 8,00,000 per annum |
Leading Colleges in India | IIM Indore, BHU, Indraprastha University, Christ University, NMIMS, Jamia Millia Islamia |
Key Recruiters | Google, HCL, Amazon, Wipro, Infosys, IBM, Byjus, TATA, Reliance, Flipkart, Zomato, and others |
Career Roles | Marketing Manager, Brand Manager, PR Manager, Market Analyst, Advertising Manager |
Starting Salary Range | INR 3,50,000 - 10,00,000 annually |
BBA in Marketing Syllabus | |
Semester | Key Subjects |
Semester 1 | Marketing Concepts |
Principles of Sales Management | |
Marketing Audits | |
Business Laws | |
Semester 2 | Marketing Segments |
Marketing Ethics | |
Consumer Behaviour | |
Industrial Marketing | |
Semester 3 | Brand Management |
Business Communication | |
MS Excel | |
Economic Analysis | |
Semester 4 | Organizational Behaviour |
Soft Skills | |
Human Resource Management | |
Sales and Distribution Management | |
Semester 5 | Fundamentals of Entrepreneurship |
Marketing Management | |
Social/Rural Project | |
Business Laws | |
Semester 6 | Financial Management |
Current Business Affairs | |
Semester-End Viva-Voce |
BBA in Marketing Colleges | |
College/University | Average Course Fees (INR) |
Flame University | 7,70,000 |
International School of Management Excellence | 1,95,000 |
ICFAI University | 2,61,000 |
Assam Down Town University | 1,10,000 |
Sharda University | 1,53,000 |
IMS Unison University | 1,50,000 |
Quantum University | 70,000 |
Medi-Caps University | 75,000 |
Global Business School and Research Centre | 78,000 |
Manipal University | 1,49,000 |
GLA Inst. of Business Management | 80,000 |
Symbiosis International University | 2,90,000 |
Shobhit University | 50,000 |
Career Scope After BBA in Marketing | |
Job Role | Average Annual Salary (INR) |
Executive Assistant | 3.60 LPA |
Brand Manager | 5 LPA |
Marketing Executive | 5.50 LPA |
Account Manager | 10 LPA |
Business Development Executive | 7.50 LPA |
Top Recruiters for BBA in Marketing | |
Sector | Recruiters |
Public Sector |
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Private Sector |
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