BBA in Marketing, Course, Eligibility, Admission, Top Colleges, Fees, Syllabus, Salary
BBA in Marketing is a course that strengthens students’ managerial and marketing skills. Check details of BBA in Marketing, including eligibility, admission, curriculum, fees, top colleges, salary, and more.
Shivani Kumari12 Sept, 2025
Share
BBA in Marketing is a 3-year undergraduate program designed for students aspiring to build a career in marketing, sales, and management. This program combines core management principles with modern marketing strategies to prepare graduates for the corporate world.
Students who have completed their 10+2 education in any stream are eligible to apply for a BBA in Marketing. Many top B-schools in India offer this course, with fees ranging from INR 50,000 to 8,00,000.
The BBA in marketing course is structured over six semesters and covers subjects like consumer behaviour, brand management, market analysis, promotion strategies, and product management.
BBA in Marketing Highlights
BBA in Marketing equips students with core business knowledge and practical marketing skills, preparing them for diverse roles in top companies. The table below contains highlights of the BBA in Marketing program:| BBA in Marketing Highlights | |
| Program Aspect | Details |
| Program Name | Bachelor of Business Administration in Marketing |
| Field of Study | Business and Management |
| Degree Level | Undergraduate |
| Program Duration | 3 Years |
| Examination Format | Semester-Based |
| Entrance Exams for BBA in Marketing | XAT, NMIMS NPAT, DU CET, IPMAT |
| Eligibility Criteria | Completion of 10+2 from a recognised board |
| Average Tuition Fees | INR 50,000 - 8,00,000 per annum |
| Leading Colleges in India | IIM Indore, BHU, Indraprastha University, Christ University, NMIMS, Jamia Millia Islamia |
| Key Recruiters | Google, HCL, Amazon, Wipro, Infosys, IBM, Byjus, TATA, Reliance, Flipkart, Zomato, and others |
| Career Roles | Marketing Manager, Brand Manager, PR Manager, Market Analyst, Advertising Manager |
| Starting Salary Range | INR 3,50,000 - 10,00,000 annually |
Eligibility Criteria for BBA in Marketing
To secure admission in a BBA in Marketing program, candidates must meet the following requirements:
- Educational Qualification : Candidates must complete class 12 or intermediate exams from a recognised board in any stream.
- Minimum Marks : Candidates must achieve a minimum aggregate score of 50% in the 10+2 examinations.
- Entrance Exam : Applicants must qualify for the entrance exam accepted by their preferred college.
- Cut-off Requirement : Candidates must crack the entrance exam with the marks equal to or higher than the cut-off specified by the respective college.
Admission Process for BBA in Marketing
Admission is either merit-based or entrance exam-based. The general steps include:
-
Online Registration: Apply for the entrance exam accepted by your preferred college.
-
Document Upload & Fee Payment: Upload necessary documents like ID proof, photo, and academic certificates. Pay the application fee online.
-
Admit Card: Download and carry it to the exam centre.
-
Result Announcement: Scores are released after evaluation.
-
Counselling: Shortlisted candidates are invited for counselling based on performance.
-
Admission Confirmation: Pay the admission fees and complete formalities.
BBA in Marketing Course Curriculum
The BBA in marketing course covers essential business and marketing topics over six semesters. It focuses on building practical skills in consumer behaviour, branding, and sales strategies. Students also gain exposure to real-world projects and case studies to prepare for a dynamic corporate environment. Provided below are the subjects covered in each semester of BBA in Marketing:| BBA in Marketing Syllabus | |
| Semester | Key Subjects |
| Semester 1 | Marketing Concepts |
| Principles of Sales Management | |
| Marketing Audits | |
| Business Laws | |
| Semester 2 | Marketing Segments |
| Marketing Ethics | |
| Consumer Behaviour | |
| Industrial Marketing | |
| Semester 3 | Brand Management |
| Business Communication | |
| MS Excel | |
| Economic Analysis | |
| Semester 4 | Organizational Behaviour |
| Soft Skills | |
| Human Resource Management | |
| Sales and Distribution Management | |
| Semester 5 | Fundamentals of Entrepreneurship |
| Marketing Management | |
| Social/Rural Project | |
| Business Laws | |
| Semester 6 | Financial Management |
| Current Business Affairs | |
| Semester-End Viva-Voce | |
Top Colleges for BBA in Marketing
Choosing the right college is important for a successful career in marketing. These top institutions in India offer a strong curriculum, experienced faculty, and excellent placement opportunities, helping students gain a competitive edge in the industry.
Here is the list of top colleges offering a BBA in Marketing program in India, along with their average course fees:
| BBA in Marketing Colleges | |
| College/University | Average Course Fees (INR) |
| Flame University | 7,70,000 |
| International School of Management Excellence | 1,95,000 |
| ICFAI University | 2,61,000 |
| Assam Down Town University | 1,10,000 |
| Sharda University | 1,53,000 |
| IMS Unison University | 1,50,000 |
| Quantum University | 70,000 |
| Medi-Caps University | 75,000 |
| Global Business School and Research Centre | 78,000 |
| Manipal University | 1,49,000 |
| GLA Inst. of Business Management | 80,000 |
| Symbiosis International University | 2,90,000 |
| Shobhit University | 50,000 |
Career Scope After BBA in Marketing
Graduates of a BBA in Marketing program are able to get job offers in diverse sectors, with average starting salary ranging from INR 3 LPA to INR 10 LPA. Here are some prominent job profiles, along with their average annual salaries:| Career Scope After BBA in Marketing | |
| Job Role | Average Annual Salary (INR) |
| Executive Assistant | 3.60 LPA |
| Brand Manager | 5 LPA |
| Marketing Executive | 5.50 LPA |
| Account Manager | 10 LPA |
| Business Development Executive | 7.50 LPA |
Top Recruiters for BBA in Marketing Graduates
Top organisations, both in the public and private sectors, actively recruit BBA Marketing professionals. Below are the notable recruiters for BBA in Marketing graduates:| Top Recruiters for BBA in Marketing | |
| Sector | Recruiters |
| Public Sector |
|
| Private Sector |
|
BBA in Marketing FAQs
What is the scope of BBA in marketing?
Several companies across the world hire BBA marketing graduates for job roles such as product manager, marketing manager, brand manager, marketing research analyst, and more.
Who is eligible for BBA marketing?
Candidates who have completed their class 12 exams are eligible for a BBA in marketing.
Which BBA is the highest salary?
BBA in marketing and BBA in business development earn the highest salary in India.
Can students pursue higher education after BBA in marketing?
Yes, BBA in marketing graduates can pursue higher education in their preferred stream. Further, candidates are also eligible to go for a PhD after completing a master's program.
Can I do BBA in marketing with distance learning?
Yes, many institutions provide distance learning courses for BBA in Marketing. Candidates can enrol on these courses to get the degree from anywhere.
Which subjects are covered in a BBA in Marketing course?
Subjects include Marketing Concepts, Consumer Behaviour, Brand Management, Sales & Distribution, Entrepreneurship, Business Laws, and Financial Management.
What is the career scope after BBA in Marketing?
Graduates can work as Marketing Executives, Brand Managers, PR Managers, Market Analysts, or Account Managers in top private and public organisations.
Do all colleges require entrance exams for BBA in Marketing?
No, Some colleges offer direct merit-based admissions, while top B-schools may require entrance exams like IPMAT, NPAT, or XAT.
Check out these Related Articles
Join 15 Million students on the app today!
Live & recorded classes available at easeDashboard for progress trackingMillions of practice questions at your fingertips
Free Learning Resources
PW Books
Notes (Class 10-12)
PW Study Materials
Notes (Class 6-9)
Ncert Solutions
Govt Exams
Class 6th to 12th Online Courses
Govt Job Exams Courses
UPSC Coaching
Defence Exam Coaching
Gate Exam Coaching
Other Exams
Know about Physics Wallah
Physics Wallah is an Indian edtech platform that provides accessible & comprehensive learning experiences to students from Class 6th to postgraduate level. We also provide extensive NCERT solutions, sample paper, NEET, JEE Mains, BITSAT previous year papers & more such resources to students. Physics Wallah also caters to over 3.5 million registered students and over 78 lakh+ Youtube subscribers with 4.8 rating on its app.
We Stand Out because
We provide students with intensive courses with India’s qualified & experienced faculties & mentors. PW strives to make the learning experience comprehensive and accessible for students of all sections of society. We believe in empowering every single student who couldn't dream of a good career in engineering and medical field earlier.
Our Key Focus Areas
Physics Wallah's main focus is to make the learning experience as economical as possible for all students. With our affordable courses like Lakshya, Udaan and Arjuna and many others, we have been able to provide a platform for lakhs of aspirants. From providing Chemistry, Maths, Physics formula to giving e-books of eminent authors like RD Sharma, RS Aggarwal and Lakhmir Singh, PW focuses on every single student's need for preparation.
What Makes Us Different
Physics Wallah strives to develop a comprehensive pedagogical structure for students, where they get a state-of-the-art learning experience with study material and resources. Apart from catering students preparing for JEE Mains and NEET, PW also provides study material for each state board like Uttar Pradesh, Bihar, and others
Copyright © 2025 Physicswallah Limited All rights reserved.
Get App