CUET Business Studies Unit Wise Important Topics 2025
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Unit
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Important Topics
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Unit 1: Nature and Significance of Management
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Management- concepts, objectives, importance
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Nature of Management; Management as Science, Art, Profession
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Levels of Management- top, middle supervisory (First Level)
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Management Functions- Planning, Organising, Staffing, Directing and Controlling
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Coordination- nature and importance
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Unit 2: Principles of Management
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Principles of Management- meaning, nature and significance
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Fayol’s Principles of Management
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Taylor’s Scientific Management- Principles and Techniques
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Unit 3: Business Environment
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Business Environment- meaning and importance
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Dimensions of Business Environment- Economic, Social, Technological, Political and Legal
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Economic Environment in India; Impact of Government policy changes on business and Industry, with special reference to the adoption of the policies of liberalization privatization and globalization
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Unit 4: Planning
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Meaning, features, importance, limitations
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Planning Process
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Types of Plans- Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme
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Unit 5: Organizing
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Meaning and importance
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Steps in the process of organizing
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Structure of organization- functional and divisional
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Formal and informal organization
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Delegation: meaning, elements and importance
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Decentralization: meaning and importance
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Difference between delegation and decentralization
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Unit 6: Staffing
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Meaning, need and importance of staffing
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Staffing as a part of Human Resources Management
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Steps in the staffing process
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Recruitment- meaning and sources
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Selection- meaning and process
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Training and Development- meaning, need, methods- on the job and off the job methods of training
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Unit 7: Directing
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Meaning, importance, principles
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Elements of Direction
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Supervision- meaning and importance
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Motivation- meaning and importance, Maslow’s hierarchy of needs, Financial and non-financial incentives
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Leadership- meaning, importance, qualities of a good leader
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Communication- meaning and importance, formal and informal communication; barriers to effective communication
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Unit 8: Controlling
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Meaning and importance
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Relationship between planning and controlling
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Steps in the process of control
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Techniques of controlling
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Unit 9: Business Finance
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Business Finance- meaning, role, objectives of financial management
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Financial planning- meaning and importance
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Capital structure- meaning and factors
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Fixed and Working Capital- meaning and factors affecting their requirement
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Unit 10: Financial Markets
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Concept of Financial Market: Money Market- nature instruments
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Capital Market: nature and types- primary and secondary market
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The distinction between capital market and money market
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Stock Exchange- meaning, functions, NSEI, OCTEI, Trading Procedure
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Securities and Exchange Board of India (SEBI)- Objectives and Functions
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Unit 11: Marketing
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Marketing- meaning, functions, role
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The distinction between marketing and selling
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Marketing mix- concept and elements
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Product- nature, classification, branding, labeling and packaging
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Physical distribution- meaning, role
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Channels of distribution- meaning, type, factors, determining the choice of channels
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Promotion- meaning and role, promotion mix, Role of Advertising and personal selling; objections to advertising
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Price: factors influencing pricing
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Unit 12: Consumer Protection
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Importance of consumer protection
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Consumer rights
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Consumer responsibilities
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Ways and means of consumer protection- Consumer awareness and legal redressal with special reference to the Consumer Protection Act
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Role of consumer organization and NGOs
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Unit 13: Entrepreneurship Development
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Concept, Functions and Need
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Entrepreneurship characteristics and competencies
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Process of Entrepreneurship and Development
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Entrepreneurial Values, Attitudes and Motivation- meaning and concepts
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