MBA in Marketing 2025: An MBA in Marketing is a business management program that teaches students about marketing and business principles. This two-year postgraduate course covers important areas like planning, organizing, staffing, managing, and controlling sales and marketing activities in a company.
To apply for an MBA in Marketing, students need to have at least 50% marks in their graduation and should score well in national exams like CAT, XAT, or SNAP to get into top management colleges in India. Students can choose to study this course in different ways, including full-time, part-time, distance, or online. The cost of an MBA in Top MBA Marketing Colleges in India can range from INR 2 Lakh to 20 Lakh. The job opportunities for MBA graduates in Marketing are growing in India because marketing is a broad and important field. After completing this course, students can work as sales executives or managers in well-known companies across various industries like FMCG, retail, tourism, banking, hospitality, media, advertising, and market research.
What is MBA in Marketing?
An MBA in Marketing provides students with the knowledge and techniques of creating a narrative around any particular product or service with the help of analytics, storytelling, communications, customer behavior, and management skills. MBA in Marketing has found new life with the Growth of Digital Marketing in India. With the change in time and with more and more digitalisation, companies have to become more efficient in reaching out global audience. Since 2015, the MBA in Digital Marketing Specialization has taken the front seat compared to traditional marketing techniques. MBA in Marketing refers to a Master of Business Administration with a focus on the Marketing aspect.
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MBA in marketing is one of the top specializations of MBA that focuses on topics such as market research, advertising, branding, and international markets.
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Apart from core MBA marketing subjects, the course also teaches you how to present your market strategies to customers and how to network effectively.
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The related courses along with MBA marketing include Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing and Social Media Marketing.
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The course will help you gain knowledge and insights about the marketing strategies of top companies globally, which will help you to work effectively in top management companies.
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Pursuing an MBA in Marketing not only confirms a high salary but also assures a higher and better growth in career.
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This program takes 2 years to be completed and it comprises various subjects such as marketing management, finance, business studies and accounting.
| MBA in Marketing |
| Course Name |
Data |
| MBA Marketing Syllabus |
Managerial Economics, Marketing Management, Global Business Management, Statistical and Quantitative Methods, Business Laws |
| Types of MBA Marketing Programs |
Full Time, Part Time, Distance, Online |
| Top MBA Marketing Institutes |
Indian Institute of Digital Education (IIDE), NIIT, AIMA New Delhi |
| MBA Marketing Colleges in India |
IIM Kozhikode, IIM Roorkee, IIT Madras, NMIMS, SIBM, Great Lakes Institute of Management |
| MBA Marketing Online |
University of Mysore, Jain University |
| MBA Marketing Jobs |
Marketing executive, Digital Marketer, Retail Marketer |
| MBA Marketing Salary (INR) |
INR 5,00,000 – 7,00,000 per annum |
Why pursue MBA in Marketing Course?
The MBA in Marketing program covers both traditional and contemporary marketing strategies, including Digital Marketing, Social Media Marketing, and Email Marketing.
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Upon completing their MBA in Marketing, graduates can explore opportunities in Consultancy or Enterprising Management.
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According to Payscale, Marketing Managers earn an average salary of INR 9,03,076, surpassing HR Managers (INR 7,82,489) and Operations Managers (INR 8,32,787).
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MBA Marketing is a highly sought-after specialization, with top recruiters like Sony, Spencer's Retail India Pvt Ltd, KPMG, Ranbaxy, and Tech Mahindra.
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Marketing plays a pivotal role in fostering customer loyalty and revenue generation for all companies, making MBA Marketing a popular choice.
In MBA placements, the Marketing sector ranks among the top recruiters. IIM Ahmedabad's Placement reports indicate Marketing as the second-highest recruiting sector after Finance, offering the highest CTC of INR 27 lakhs per annum by HUL.
Why MBA Marketing is a Popular Career Path?
MBA in Marketing, while rooted in tradition, remains a highly sought-after career choice both in India and internationally. It offers a diverse array of career opportunities in brand management, advertising, and marketing. Students also gain expertise in contemporary areas like Social Media Marketing, Brand Management, and Digital Advertising. Thus, MBA in Marketing combines traditional foundations with modern techniques, paving the way for a promising career equipped with up-to-date strategies and approaches.
Types of MBA in Marketing Courses
Here is the required list of types of MBA in Marketing courses listed below, along with eligibility for MBA in Marketing 2025 criteria and duration:
| Types of MBA in Marketing Courses |
| Type |
Eligibility |
Duration |
| Full-time MBA Marketing |
50% marks in graduation + valid scores in national level MBA ex ams. |
2 years |
| Part-time MBA Marketing |
Graduation + Minimum 2-3 years work experience + performance in written test/interview/GD |
2-3 years |
| Distance MBA Marketing |
50% marks in graduation + valid CAT/MAT/GATE or University level entrance exam score (Some colleges have merit based selection process) |
2 years |
| MBA Marketing Online |
50% marks (45% for SC/ST) in graduation in any discipline |
Minimum 2 years, Maximum 4 years from the date of registration. |
Part-Time MBA in Marketing
Here is the required list of colleges offering Part-Time MBA in Marketing listed below:
| Part-Time MBA in Marketing |
| Colleges |
Fees (INR) |
| JBIMS Mumbai |
153,000 |
| K J Somaiya Institute of Management, Mumbai |
287,445 |
| Welingkar Mumbai |
159,765 |
| SIMSREE Mumbai |
153,000 |
| Guru Nanak Institute of Management Studies, Mumbai |
-- |
| PTVA's Institute of Management, Mumbai |
-- |
MBA in Marketing Online
Here is the required list of colleges offering MBA in Marketing listed below:
| MBA in Marketing Online |
| Colleges |
Fees (INR) |
| University of Mysore |
-- |
| Jain University |
INR 76,000 (total fees ) |
MBA in Marketing Admission Process
Admission to MBA Marketing follows a process similar to general MBA admissions. The application fee typically falls within the range of INR 1500 to 2500. MBA Marketing admissions are determined by national-level MBA entrance exams, while certain universities may also conduct their own state or institute-level MBA examinations.
MBA in Marketing Eligibility
The fundamental requirements for seeking admission to the MBA Marketing program are as follows:
- A bachelor's degree from a recognized institution in any field with a minimum passing percentage of 50% or an equivalent CGPA.
- Reserved category candidates (SC/STs) are granted a 5% relaxation, lowering the passing percentage requirement to 45%.
- In certain institutions, final-year students can apply if they furnish a no-objection certificate from their college principal.
- Some prestigious institutions like IIMs may have higher merit score requirements, typically at 60% or above.
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Related MBA in Marketing Courses
Some of the notable dual specialization or related options you can explore in addition to the standard MBA Marketing program include MBA in Marketing Management, MBA in Marketing and Sales, and MBA in Marketing and Finance .
MBA in Marketing Management
MBA in Marketing Managemen t is a two-year postgraduate program designed for individuals interested in overseeing marketing activities and resource management in marketing.
- Admission typically requires a minimum of 50% marks in undergraduate studies, and certain colleges may also consider applicants with 2-4 years of work experience.
- Noteworthy institutions offering MBA programs in Marketing Management include JBIMS Mumbai, UPES Dehradun, KJ Somaiya, and MIT School of Management. The average course fee for these programs typically falls in the range of INR 2-8 lakhs.
MBA in Marketing and Sales
The two-year MBA program in Marketing and Sales is tailored for students keen on mastering marketing and sales strategies for products and services. Admission criteria are akin to those of the general MBA program, requiring a minimum of 50% in undergraduate studies and valid scores in national-level MBA exam s like CAT , XAT, MAT, and others.
- While the availability of MBA Marketing and Sales programs in India is limited, some institutions provide specialized courses within this field such as Chemical Sales and Marketing, Pharmaceutical Sales and Marketing, and Sales and Marketing Communications. Notable colleges offering MBA Marketing and Sales programs include Amity Business School, Noida, Amity University, Mumbai, ITM Gwalior (offering MBA Pharmaceutical Sales and Marketing), and Jiwaji University, Gwalior (offering MBA Chemicals Sales and Marketing Management).
- The average fee for these programs typically ranges from INR 50,000 to INR 17 lakhs.
MBA in Marketing and Finance
- The MBA program in Marketing and Finance is a two-year postgraduate course designed for individuals looking to specialize in both Finance and Marketing domains. Eligible applicants should have scored between 50% to 60% in their undergraduate studies from a recognized university and possess a valid score in entrance exams.
- The average course fee for MBA in Marketing and Finance typically falls within the range of INR 12,000 to 12 lakhs for the entire two-year duration. Some of the prominent institutions offering MBA programs in Marketing and Finance include Jain University, UBS Karjat, Poornima University, and RIT Bangalore.
MBA in Marketing Distance Learning
Distance learning MBA in Marketing is highly sought after by MBA aspirants, emphasizing sales and marketing strategies. This program extends over a period of two years, and candidates are required to obtain a minimum of 50% marks to pursue an MBA in Marketing through distance education.
MBA in Marketing Distance Admission 2025
Individuals interested in enrolling in a distance MBA Marketing program should adhere to the following admission prerequisites:
- Eligibility criteria for distance MBA Marketing admission necessitates a bachelor's degree from a recognized university or its equivalent.
- The duration of distance MBA admission typically spans 1 to 2 years.
- The approximate course fees for distance MBA Marketing programs range from INR 35,000 to 50,000.
Top Distance MBA Marketing Colleges
Numerous distance MBA Marketing institution s are available, and a selection of them is provided below:
| Top Distance MBA Marketing Colleges |
| College/University Name |
Average Fee (Per annum) |
| ITM Navi Mumbai - ITM Business School |
INR 10.50,000 |
| IPE Hyderabad |
INR 8,00,000 |
| Mittal School of Business |
INR 5,30,000 |
| CRM University Bangalore |
INR 9,00,000 |
| School of Distance Education - Andhra University |
INR 30,000 |
| Directorate of Distance Education, Tirunelveli |
INR INR 29,000 |
| Acharya Nagarjuna University Guntur |
INR 30,000 |
MBA in Marketing Syllabus
The MBA in Marketing syllabus & curriculum is structured to provide students with both theoretical and practical insights into marketing. The table below outlines the subjects covered in the MBA in Marketing program.
| MBA in Marketing Syllabus |
| Semester I |
Semester II |
| Management Concepts |
Cost and Management Accounting |
| Business Environment |
Marketing Management |
| Quantitative Techniques in Management |
Consumer Behaviour |
| Managerial Economics |
Production and Operations Management |
| Statistical Analysis and Operations Research |
Advertising Management |
| Managerial Communication |
Human Resource Management |
| Financial Management |
Accounting and Managerial Decisions |
| Semester III |
Semester IV |
| Strategic Management |
Management Information System |
| Entrepreneurship Development |
Product and Brand Management |
| International Business |
Sales and Distribution Management |
| Industrial Marketing |
Integrated Marketing Communication |
| Retail Management |
Logistics and Supply Chain Management |
| E-Commerce |
Total Quality Management |
| Service Marketing and CRM |
Management Control Systems |
MBA in Marketing Subjects
The arrangement of MBA in marketing subjects is designed to offer students a comprehensive understanding of marketing and management. There are excellent books available for MBA Marketing that cover the following topics.
| MBA in Marketing Subjects |
| MBA Marketing Core subjects |
MBA Marketing Elective Subjects |
| Management Concepts |
Advertising Management |
| Management Information Systems |
International Marketing |
| Marketing Management |
Business Marketing Operations |
| Accounting and Managerial Decisions |
New Product Development and Marketing |
| Strategic Management |
Integrated Marketing Communications |
| Human Resource Management |
Salesforce Management |
| Business Environment |
Marketing Research |
Projects for MBA Marketing
MBA Marketing encompasses aspects like advertising, branding, market research, and related areas. MBA Marketing projects are exemplary and are guided to align with current industry trends. Here are some examples of MBA Marketing projects:
- Analyzing Consumer Behavior for Hindustan Unilever's Pureit
- Examining Customer Relationship Management at Fortis
- Evaluating Sales Relationships at Coca Cola and Pepsico
- Studying Relationship Management at Hotel Westin
- Analyzing Marketing Strategies at Indigo Airlines
- Assessing Distribution Strategies at Amul
- Investigating Marketing Strategies employed by Hyundai
Top MBA Marketing Colleges in India
MBA Marketing remains one of the oldest and well-established specializations within the MBA domain. Aspiring students looking to enroll in India's premier MBA Marketing institutions can refer to the following table for guidance:
| MBA Marketing Colleges in India |
| College Names |
College Fees |
| Indian Institute of Management (IIM), Kozhikode |
INR 19,00,000 |
| Indian Institute of Technology (IIT), Roorkee |
INR 14,50,000 |
| Indian Institute of Technology (IIT), Madras |
INR 30,00,000 |
| Indian Institute of Management (IIM), Tiruchirapalli |
INR 18,00,000 |
| SP Jain Institute of Management and Research (SPJIMR), Mumbai |
INR 17,50,000 |
| Indian Institute of Management (IIM), Raipur |
INR 14,50,000 |
| Symbiosis Institute of Business Management (SIBM), Pune |
INR 19,50,000 |
| Great Lakes Institute of Management, Chennai |
INR 16,50,0000 |
| Narsee Monjee Institute of Management Studies (NMIMS), Mumbai |
INR 6,00,000 |
| ICFAI Foundation for Higher Education (IFHE), Hyderabad |
INR 15,00,000 |
MBA in Marketing Colleges Abroad 2025
Pursuing an MBA in Marketing abroad is a sought-after choice among students, offering opportunities at prestigious global universities. However, it's important to note that the tuition fees for MBA in Marketing programs overseas are considerably higher compared to those in India. To gain admission to these programs, students typically need to take the GMAT as an entrance exam and demonstrate proficiency in English through tests like TOEFL and IELTS.
| MBA in Marketing Colleges Abroad |
| Name of the College |
Course Fees |
| University of Chicago |
53,82,363 |
| University of Pennsylvania |
54,04,790 |
| University of North Carolina |
49,56,259 |
| Bangor University |
14,95,101 |
| Coventry University |
18,38,876 |
| University of Bedfordshire |
11,21,325 |
| McGill University |
24,96,818 |
| Laval University |
8,29,781 |
| Desautels Faculty of Management |
24,96,818 |
Scope of MBA in Marketing in India
MBA in Marketing opens up diverse job opportunities for both newcomers and seasoned professionals. Fresh graduates can secure positions like Brand Manager, Sales Manager, and Digital Marketing Manager. Experienced candidates, on the other hand, are eligible for roles such as Marketing Executive, Marketing Manager, Marketing Specialist, and Business Analyst. MBA Marketing graduates may also be designated as Consultants, International Finance Managers, Export Coordinators, and Management Consultants.
Career Opportunities after MBA in Marketing
Fresh MBA in Marketing graduates can expect attractive starting salaries ranging from INR 20,000 to INR 60,000 per month. They have access to a range of job positions, including Brand Manager, Sales Manager, Public Relations Manager, Digital Marketer, Marketing Executive, Marketing Specialist, and many others.
MBA Marketing Fresher Jobs
Individuals who have successfully earned an MBA Marketing degree are eligible to seek entry-level positions in the field. Various sectors that hire fresh MBA Marketing graduates include Advertising, Consulting, Retail, Banking, Tourism, Digital Media, Entertainment, and more. According to Quikr, the starting salary for freshers can begin at INR 20,000.
| MBA Marketing Fresher Jobs |
| Job Profile |
Salary (per month) |
| Retail Marketing Fresher |
INR 20,000 |
| Marketing Executive |
INR 25,000 |
| Marketing Field Executive |
INR 27,000 |
| Digital Marketer |
INR 25,000 |
| Digital Marketing Executive |
INR 35,000 |
| Digital Marketing Entrepreneur |
INR 50,000 |
MBA Marketing Government Jobs
MBA Marketing experts can also secure positions in the public sector, including,
| MBA Marketing Government Jobs |
| Top Government Companies |
Job Roles |
Salary (per annum) |
| State Bank of India |
Manager |
INR 7,00,000 |
| National Fertilizers Limited |
Management Trainee |
INR 3,00,000 |
| Indian Pharmacopoeia Commission Recruitment |
Marketing Assistant |
INR 6,00,000 |
| Solar Energy Corporation of India |
Senior Manager |
INR 8,50,000 |
MBA Marketing Salary in India
Numerous job opportunities await those aspiring to pursue an MBA in Marketing. Salary increments are contingent on an individual's skills and level of experience.
| Job Profiles |
Lowest Salary Offered |
Highest Salary Offered |
| Business Development Executive |
INR 1.74 LPA |
INR 5.57 LPA |
| Marketing Manager |
INR 2.91 LPA |
INR 20 LPA |
| Media Planner |
INR 2.33 LPA |
INR 8.4 LPA |
| Sales Manager |
INR 2.45 LPA |
INR 10 LPA |
| Product Manager |
INR 8.84 LPA |
INR 15 LPA |
| Asset Manager |
INR 2.59 LPA |
INR 10 LPA |
| Digital Marketing Manager |
INR 3.2 LPA |
INR 15 LPA |
