MBA in Marketing 2025: Course Details, Top Colleges, Career Scope, Salary & Admission Guide

MBA in Marketing 2025: An MBA in Marketing is a business management program that teaches students about marketing and business principles. This two-year postgraduate course covers important areas like planning, organizing, staffing, managing, and controlling sales and marketing activities in a company.

To apply for an MBA in Marketing, students need to have at least 50% marks in their graduation and should score well in national exams like CAT, XAT, or SNAP to get into top management colleges in India. Students can choose to study this course in different ways, including full-time, part-time, distance, or online. The cost of an MBA in Top MBA Marketing Colleges in India can range from INR 2 Lakh to 20 Lakh. The job opportunities for MBA graduates in Marketing are growing in India because marketing is a broad and important field. After completing this course, students can work as sales executives or managers in well-known companies across various industries like FMCG, retail, tourism, banking, hospitality, media, advertising, and market research.

What is MBA in Marketing?

An MBA in Marketing provides students with the knowledge and techniques of creating a narrative around any particular product or service with the help of analytics, storytelling, communications, customer behavior, and management skills. MBA in Marketing has found new life with the Growth of Digital Marketing in India. With the change in time and with more and more digitalisation, companies have to become more efficient in reaching out global audience. Since 2015, the MBA in Digital Marketing Specialization has taken the front seat compared to traditional marketing techniques. MBA in Marketing refers to a Master of Business Administration with a focus on the Marketing aspect.

• MBA in marketing is one of the top specializations of MBA that focuses on topics such as market research, advertising, branding, and international markets.

• Apart from core MBA marketing subjects, the course also teaches you how to present your market strategies to customers and how to network effectively.

• The related courses along with MBA marketing include Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing and Social Media Marketing.

• The course will help you gain knowledge and insights about the marketing strategies of top companies globally, which will help you to work effectively in top management companies.

• Pursuing an MBA in Marketing not only confirms a high salary but also assures a higher and better growth in career.

• This program takes 2 years to be completed and it comprises various subjects such as marketing management, finance, business studies and accounting.

Why pursue MBA in Marketing Course?

The MBA in Marketing program covers both traditional and contemporary marketing strategies, including Digital Marketing, Social Media Marketing, and Email Marketing.

• Upon completing their MBA in Marketing, graduates can explore opportunities in Consultancy or Enterprising Management.

• According to Payscale, Marketing Managers earn an average salary of INR 9,03,076, surpassing HR Managers (INR 7,82,489) and Operations Managers (INR 8,32,787).

• MBA Marketing is a highly sought-after specialization, with top recruiters like Sony, Spencer's Retail India Pvt Ltd, KPMG, Ranbaxy, and Tech Mahindra.

• Marketing plays a pivotal role in fostering customer loyalty and revenue generation for all companies, making MBA Marketing a popular choice.

In MBA placements, the Marketing sector ranks among the top recruiters. IIM Ahmedabad's Placement reports indicate Marketing as the second-highest recruiting sector after Finance, offering the highest CTC of INR 27 lakhs per annum by HUL.

Why MBA Marketing is a Popular Career Path?

Types of MBA in Marketing Courses

Part-Time MBA in Marketing

MBA in Marketing Online

MBA in Marketing Admission Process

MBA in Marketing Eligibility

1. A bachelor's degree from a recognized institution in any field with a minimum passing percentage of 50% or an equivalent CGPA.
2. Reserved category candidates (SC/STs) are granted a 5% relaxation, lowering the passing percentage requirement to 45%.
3. In certain institutions, final-year students can apply if they furnish a no-objection certificate from their college principal.
4. Some prestigious institutions like IIMs may have higher merit score requirements, typically at 60% or above.

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Related MBA in Marketing Courses

MBA in Marketing Management

• Admission typically requires a minimum of 50% marks in undergraduate studies, and certain colleges may also consider applicants with 2-4 years of work experience.
• Noteworthy institutions offering MBA programs in Marketing Management include JBIMS Mumbai, UPES Dehradun, KJ Somaiya, and MIT School of Management. The average course fee for these programs typically falls in the range of INR 2-8 lakhs.

MBA in Marketing and Sales

• While the availability of MBA Marketing and Sales programs in India is limited, some institutions provide specialized courses within this field such as Chemical Sales and Marketing, Pharmaceutical Sales and Marketing, and Sales and Marketing Communications. Notable colleges offering MBA Marketing and Sales programs include Amity Business School, Noida, Amity University, Mumbai, ITM Gwalior (offering MBA Pharmaceutical Sales and Marketing), and Jiwaji University, Gwalior (offering MBA Chemicals Sales and Marketing Management).
• The average fee for these programs typically ranges from INR 50,000 to INR 17 lakhs.

MBA in Marketing and Finance

• The MBA program in Marketing and Finance is a two-year postgraduate course designed for individuals looking to specialize in both Finance and Marketing domains. Eligible applicants should have scored between 50% to 60% in their undergraduate studies from a recognized university and possess a valid score in entrance exams.
• The average course fee for MBA in Marketing and Finance typically falls within the range of INR 12,000 to 12 lakhs for the entire two-year duration. Some of the prominent institutions offering MBA programs in Marketing and Finance include Jain University, UBS Karjat, Poornima University, and RIT Bangalore.

MBA in Marketing Distance Learning

MBA in Marketing Distance Admission 2025

• Eligibility criteria for distance MBA Marketing admission necessitates a bachelor's degree from a recognized university or its equivalent.
• The duration of distance MBA admission typically spans 1 to 2 years.
• The approximate course fees for distance MBA Marketing programs range from INR 35,000 to 50,000.

Top Distance MBA Marketing Colleges

MBA in Marketing Syllabus

MBA in Marketing Subjects

Projects for MBA Marketing

1. Analyzing Consumer Behavior for Hindustan Unilever's Pureit
2. Examining Customer Relationship Management at Fortis
3. Evaluating Sales Relationships at Coca Cola and Pepsico
4. Studying Relationship Management at Hotel Westin
5. Analyzing Marketing Strategies at Indigo Airlines
6. Assessing Distribution Strategies at Amul
7. Investigating Marketing Strategies employed by Hyundai

Top MBA Marketing Colleges in India

MBA in Marketing Colleges Abroad 2025

Scope of MBA in Marketing in India

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