Ditching That Saintly Image Reading Answers, IELTS Passage

Ditching That Saintly Image Reading Answers: The passage “Ditching That Saintly Image Reading Answers” is one of the popular topics in the IELTS reading module. The IELTS reading section provides students with various passages that test their ability to understand and analyze complex information. Practicing “Ditching That Saintly Image Reading Answers” can help students get familiar with the question patterns and improve their overall band score. This passage includes a total of 14 questions divided into two subsections, covering multiple-choice and true/false/not given questions. Carefully read the passage and answers below to enhance your IELTS band score.

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Ditching That Saintly Image Reading Answers Passage 

Ditching that Saintly Image

A. Charities, it is still widely believed, are separate from the government, staffed entirely by volunteers and spend every penny donated on the cause they support. Noble stuff, but in most cases entirely wrong. Yet these misapprehensions underpin much of the trust and goodwill behind giving. And there is concern that such outdated perceptions could blow up in charities’ faces as people begin to discover what the voluntary sector is really about.

B. High profile international programmes of awareness-raising activities such as Make Poverty History have dragged the voluntary sector into the spotlight and shown charity workers to be as much business entrepreneurs as they are angels of mercy. But with the spotlight comes scrutiny and unless charities present compelling cases for political campaigning, six-figure salaries and paying the expenses of celebrities who go on demanding trips to refugee camps for nothing, they may get bitten. If people become more sceptical about how charities use their donations, they will be less inclined to give money,’ says Nick Aldridge, director of the strategy at the Association of Chief Executives of Voluntary organisations (ACEVO)

C. A wide range of initiatives has been undertaken to secure long-term trust in the sector by explaining what charities do and publishing the figures. But it’s still difficult to give donors a complete picture because, unlike profit-driven businesses, charities can’t measure achievement purely by the bottom line.

D. The report Funding Success suggests this might explain some of the communication difficulties charities face. Nevertheless, it suggests there are sound reasons for trying. Many funders, it claims, regard high overheads on, for example, premises, publicity and so on, that are properly accounted for as a sign of an efficiently run organisation, rather than a waste of resources. Detailed reporting can be an important element in efforts to increase transparency. Better information might also unlock more money by highlighting social problems, and explaining what might be done to address them.

E. Some charities are also taking steps in this direction. The Royal National Institute For The Deaf (RNID) introduced annual Impact reporting to tell people about the effects of its work in a broader sense than an annual report would usually allow.

F. Each impact report looks back at what has been achieved over the previous 12 months and also states the charity’s aims for the year ahead. Brian Lamb, director of communications at RNID, says the sector has been complacent about transparency because of the high level of trust it enjoys. ‘We have not been good at educating the public on issues such as why we do a lot of campaigning,’ he says. ‘But, the more high profile the sector becomes, the more people will ask questions.

G. Baroness Onora O’Neill, chair of the Nuffield Foundation, says building trust goes deeper than providing information. She points out that the additional reporting and accounting requirements imposed on institutions across all sectors in recent years may have made them more transparent, but it has not made them more trusted. If we are to judge for ourselves, we need genuine communication in which we can question and observe, check and even challenge the evidence that others present. Laying out the evidence of what has been done, with all its shortcomings, may provide a rather better basis for placing – or refusing trust than any number of glossy publications that trumpet unending success.

H. Not everyone thinks the public needs to be spoon-fed reams of information to maintain confidentiality. ‘There isn’t any evidence that there is a crisis of confidence in charities,’ says Cathy Pharoah, research director at the Charities Aid Foundation. The facts support her claim. In a Charity Commissions report published in November last year, the public awarded charities 63 out of 10 on trust. Pharoah believes key donors are savvier than they are portrayed. ‘There is heavy dependence on middle-class donors for charity income, and I would be amazed if they didn’t realize charities had to pay to get professional staff, she says.

I. She believes the biggest threats to trust are the kind of scandals that blighted the Scottish voluntary sector in 2003. Two high-profile charities, Breast Cancer Research (Scotland) and Moonbeams, were exposed for spending a fraction of their profits on their causes. The revelations created intensely damaging media coverage. Even charity stalwarts were shocked by how quickly the coverage snowballed as two bad stories turned into a sector-wide crisis. ‘Those two incidents caused a media frenzy as journalists took every opportunity to undermine the sector,’ says Fiona Duncan, director of external affairs at Capability Scotland. After suffering a media grilling herself, Duncan launched Giving Scotland to redress the balance. Fourteen charities plus the Scottish Council for Voluntary Organisations and the institution of Fund Raising Scotland Joined together to put out communications restoring confidence in charities. The Scottish executive pledged £30,000 and with donations from corporate supporters, the campaign was able to secure advertising worth £300,000 for a lightning two-week campaign over Christmas 2003.

J. Two months before the campaign was launched, The Herald newspaper published a poll revealing that 52 percent of the people were less likely to give because of the scandals. Giving Scotland did a similar poll in February 2004 and this time more than half of the population said they were more likely to consider giving because of the campaign. ‘We learned about strength in numbers, and the importance of timing – because it was Christmas we were able to get good coverage,’ says Duncan.

K. It was an effective rearguard campaign. The numerous proactive initiatives now underway across the UK give charities the chance to prevent the situation ever getting that bad again – but their success will depend on whether they are prepared to shed their saintly image and rally to the cause of creating a newer, bolder one.

Ditching That Saintly Image Reading Answers Sample Questions

Questions 1–7

Choose the correct letter, A, B, C, or D.

1. According to the passage, why do charities face difficulties in building trust with donors?
   A. They rely heavily on government funding.
   B. Their financial success is difficult to measure like businesses.
   C. They have limited support from volunteers.
   D. They lack enough media coverage.

2. What challenge do charities face when raising awareness through high-profile campaigns?
   A. Decreased media interest in their activities.
   B. Lack of funding for marketing.
   C. Increased public scrutiny and scepticism.
   D. Lack of volunteers to handle the pressure.

3. According to Nick Aldridge, why might donors hesitate to give money to charities?
   A. High salaries of charity workers.
   B. Lack of international funding.
   C. Insufficient government support.
   D. Poor communication about financial decisions.

4. How are some charities improving transparency with the public?
   A. By reducing their marketing budget.
   B. By publishing detailed financial reports.
   C. By focusing on profit-based business models.
   D. By reducing operational costs.

5. What concern does Baroness Onora O’Neill raise about improving trust in charities?
   A. Public information alone does not build trust.
   B. Transparency leads to less funding.
   C. Increased public access reduces the need for reports.
   D. Public scrutiny creates internal conflict.

6. What did the Giving Scotland campaign achieve according to Fiona Duncan?
   A. Increased government funding for charities.
   B. Improved public confidence in charities.
   C. Reduced the need for transparency.
   D. Encouraged higher salaries for charity workers.

7. What does Cathy Pharoah believe is the biggest threat to public trust in charities?
   A. Lack of government involvement.
   B. Donor awareness of staff salaries.
   C. Media scandals involving misuse of funds.
   D. Poor volunteer engagement.

Questions 8–14

Do the following statements agree with the information given in the reading passage?
Write:

• TRUE if the statement agrees with the information

• FALSE if the statement contradicts the information

• NOT GIVEN if there is no information on this

8. Most charities still rely entirely on volunteers to manage their operations.

9. The RNID’s impact report includes information on the previous year’s performance and future goals.

10. Public trust in charities is currently at an all-time low.

11. Baroness Onora O’Neill believes that providing financial reports will automatically improve public trust.

12. The Giving Scotland campaign was unsuccessful in changing public perception about charities.

13. Cathy Pharoah believes that middle-class donors are aware that charities need professional staff.

14. Fiona Duncan stated that the Giving Scotland campaign was mainly funded by individual donors.

Ditching That Saintly Image Reading Answers with Explanations 

Questions 1–7 (Multiple Choice Questions)

Questions 8–14 (True/False/Not Given Questions)

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