/* MARKETING SCRIPT */?>
In 1752, Benjamin Franklin conducted his famous kite flying experiments and proved that lightning is electricity. During the 1700s lightning was a major cause of fires. Many buildings caught on fire when struck by lightning and kept burning because they were built mainly of wood.
Benjamin Franklin wanted his experiment to be practical, so he developed the lightning rod. A tall rod is attached to the outside wall of the house. One end of the rod points up into the sky and the other end is connected to a cable, which stretches down the side of the house to the ground. The end of the cable is then buried at least ten feet underground. The rod attracts the lightning and sends the charge into the ground, which helps to decrease the amount of fires.
The Benjamin Franklin Tercentenary