Fashion Communication: With the upscaling of the fashion industry, there has been great demand for fashion communication experts to create a distinctive brand identity for maximum impact. These experts have to convey a brand’s identity, values, and aesthetics to its audience. Fashion communication courses are available at the UG, PG, and diploma levels. Candidates need to obtain merit marks in the entrance exams conducted by the universities for fashion communication admission.
Some universities also conduct personal interviews for admission. Diploma and certificate courses require an impressive resume outlining your passion for fashion marketing and branding. communication course. A fashion communicator is responsible for how fashion is perceived and consumed by the audience.
Fashion communication is a specialized field that combines elements of visual design, storytelling, journalism, marketing, and public relations to create impactful narratives around fashion. A fashion communicator is responsible for building brand image, promoting collections, and engaging consumers. They do so through various media platforms such as print, digital, social media, and events. To get an overview of the fashion branding profession, refer to the following table.
Fashion Communication Overview | |
Particulars | Details |
Course Name | Fashion Communication |
Admission Criteria | Entrance Exams |
Eligibility Criteria | Graduation for PG, 10th or 12th qualification for UG, diploma courses |
Key Components | Advertising, Public Relations, Branding, Social Media, Visual Merchandising, Journalism, Photography, Fashion Shows |
Career Opportunities | Fashion Journalist, PR Manager, Fashion Stylist, Brand Manager, Content Creator, Visual Communicator |
Skills Required | Creativity, Communication, Trend Awareness, Visual Storytelling, Digital Proficiency |
Fashion Communication courses are available in various formats, including certificate, diploma, undergraduate, and postgraduate programs. These courses cover topics like styling, visual communication, fashion journalism, media management, and digital marketing. Candidates can select these courses as per their suitability.
Various design institutes offer fashion communication courses at the UG, PG, diploma, and certificate levels. Eligibility criteria vary with each institution and course that you apply for. The general eligibility criteria for candidates applying for admission are as follows.
Bachelor of Design in Fashion Communication is a 4-year UG course preparing students to communicate effectively across the diverse fashion industry. The curriculum includes visual representation, fashion culture, branding, photography, journalism, and digital media. Graduates get diverse career opportunities in fashion media, creative direction, styling, and visual branding in top fashion firms.
Fashion communication diploma courses are intensive programs lasting for 1-2 years. Such courses help candidates to master both creative and strategic aspects of fashion branding and or marketing. Upon completion of diplomas in fashion communication, aspirants get jobs as journalists, stylists, editors, digital content creators, and brand managers with top fashion houses, media brands, and e-commerce platforms.
The following are some common specializations for diplomas in fashion communication.
Diploma in Fashion Communication: Specialization | |
Fashion Design | International Fashion Designing |
Fashion Styling | Jewelry Design |
Makeup & Hairstyle Artistry | Fashion Business Management |
Visual Merchandising | Fashion Photography |
Fashion Communication certificate courses are short-term programs lasting from a few weeks to several months. These courses are suitable for candidates who are interested in upskilling their creative specialization to enter the fashion industry. Many institutions provide these courses in offline and online formats, making it accessible for working professionals or aspiring designers.
Some of the common certificate courses that candidates can pursue are mentioned below.
Certificate Courses in Fashion Communication | ||
Certificate Courses | Eligibility | Duration |
Certificate in Creative Fashion Styling | Class 12th | 6 Months |
Certificate in Draping and Pattern Making | Experience of 1 or 2 years after class 12th/Diploma after class 12th | 1 Month |
Certificate in Pattern Making & Garment Construction | Class 12th | 3 Months |
Fashion Illustration & Design | Class 12th | 3 Months |
Certificate in Fashion Designing | Class 12th | 6 Months |
Certificate in Fundamentals of Fashion Design | Class 12th | 6 Months |
Certificate in Fashion Styling & Draping | Class 10th/Class 12th | 6 Months |
Certificate Course in Tailoring and Designing | Class 10th | 6 Months |
Certificate Course in Fashion Merchandising | Class 12th | 6 Months |
Certificate in Pattern Design | Class 12th | 6 Months |
The UG fashion communication syllabus includes design principles, visual communication, fashion media, and digital technologies. Practical skills such as technical drawing, computer skills, and trend analysis are also taught in the curriculum. Check out the subjects included in the fashion communication syllabus from the following table.
UG Fashion Communication Syllabus | |
Fashion Studies | History and Philosophy of Design |
Communication Concepts & Processes | Writing Skills |
Consumer Behavior in Fashion | Multimedia |
Graphic Design | Visual Merchandising |
Photography | Design Methodology |
Publication Design | Exhibition Design |
Fashion Styling | Fashion Journalism |
Craft Cluster | Industry Internship |
Doc Graphic Designing | Graduation Project |
Several reputed colleges such as NIFTs, IIAD Delhi, Pearl Academy, and JD Institute of Fashion Technology offer fashion communication courses. These colleges provide comprehensive learning in fashion media, journalism, and digital communication to prepare students for diverse roles in the fashion industry. Admission to these colleges is based on entrance exams. Given below are some prominent colleges across the country providing fashion communication courses along with the fee structure.
Fashion Communication Colleges & Fee Structure | |
College Name | Average Annual Fee |
NIFT, Delhi | Rs 3,00,000 |
JD Institute of Fashion Technology | Rs 4,00,000 |
Pearl Academy | Rs 6,00,000 |
Tatyam School of Design | Rs 1,50,000 |
International Center for Art and Design, PFW, ICFAD | Rs 57,000 |
Amity School of Fashion Design & Technology | Rs 70,000 |
Pearl Academy | Rs 6,00,000 |
Sathyabama University |
Rs 9,00,000 |
NIFT, Bangalore |
Rs 3,00,000 |
Vogue Institute of Art and Design |
Rs 3,00,000 |
LISAA School of Design | Rs 10,00,000 |
Osteen College | Rs 65,000 |
Symbiosis Institute of Design | Rs 16,50,000 |
International School of Design | Rs 3,00,000 |
WLCI | Rs 3,00,000 |
Ajeenkya DY Patil University | Rs 18,00,000 |
Fashion Communication offers diverse job roles, including fashion editor, brand manager, stylist, public relations specialist, and social media strategist. Graduates can earn around Rs 2.5 lakh to Rs 5 lakh per annum at the start. With experience and exposure, candidates can earn up to Rs 12 lakh and Rs 30 lakh or more annually. Get an overview of various job opportunities after completing the fashion marketing (communication) course with an average annual salary structure.
Fashion Communication Job Roles & Salary | |
Job Profiles | Average Annual Salary (INR) |
Fashion Advertiser | 4 LPA |
Public Relations Manager | 5 LPA |
Retail Space Designer | 10 LPA |
Fashion Stylist | 4 LPA |
Fashion Photographer | 7 LPA |
Fashion Journalist | 3 LPA |
Graphics Designer | 2 LPA |
Visual Merchandiser | 5 LPA |
Event Manager | 7 LPA |
Art Director | 15 LPA |
Design Assistant | 3 LPA |
Fashion Marketing Manager | 40 LPA |
Graduates in fashion communication courses are employed by many top companies in the fashion and lifestyle industry. These companies hire professionals for roles in branding, styling, journalism, marketing, and digital media. Here are some prominent recruiters globally and nationally for fashion communicators.
Top Recruiters for Fashion Communicators | |
Marks & Spencer | Madura Garments |
Shoppers Stop | Christian Dior |
Lifestyle | Benetton |
Tommy Hilfiger | Liberty |
Freelook Graphic Design | Lopez Design |
Marie Claire | Images |
Vogue | Harper’s Bazaar |
Times of India | Asian Age |
Couture Asia | Femina |
FDCI | MTV |
NDTV | Times Now |
Headlines Today | Perfect Relations |
Wizcraft | Ogilvy & Mather |
JWT | Lintas |
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