Fashion Communication, Eligibility Criteria, Colleges, Fees, Salary

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Fashion Communication Overview

Fashion communication is a specialized field that combines elements of visual design, storytelling, journalism, marketing, and public relations to create impactful narratives around fashion. A fashion communicator is responsible for building brand image, promoting collections, and engaging consumers. They do so through various media platforms such as print, digital, social media, and events. To get an overview of the fashion branding profession, refer to the following table. 

Types of Fashion Communication Courses

Fashion Communication courses are available in various formats, including certificate, diploma, undergraduate, and postgraduate programs. These courses cover topics like styling, visual communication, fashion journalism, media management, and digital marketing. Candidates can select these courses as per their suitability.

Eligibility Criteria for Fashion Communication Courses

Various design institutes offer fashion communication courses at the UG, PG, diploma, and certificate levels. Eligibility criteria vary with each institution and course that you apply for. The general eligibility criteria for candidates applying for admission are as follows. 

• Candidates need to have completed their class 12th from a recognized university. 
• Some universities might also require minimum qualifying marks. So, check the brochure for the university before applying. 
• Good communication skills for efficient interaction are well appreciated in such courses. 

UG Fashion Communication Courses

Bachelor of Design in Fashion Communication is a 4-year UG course preparing students to communicate effectively across the diverse fashion industry. The curriculum includes visual representation, fashion culture, branding, photography, journalism, and digital media. Graduates get diverse career opportunities in fashion media, creative direction, styling, and visual branding in top fashion firms. 

Diploma in Fashion Communication 

Fashion communication diploma courses are intensive programs lasting for 1-2 years. Such courses help candidates to master both creative and strategic aspects of fashion branding and or marketing. Upon completion of diplomas in fashion communication, aspirants get jobs as journalists, stylists, editors, digital content creators, and brand managers with top fashion houses, media brands, and e-commerce platforms.

The following are some common specializations for diplomas in fashion communication. 

Certificate Courses in Fashion Communication

Fashion Communication certificate courses are short-term programs lasting from a few weeks to several months. These courses are suitable for candidates who are interested in upskilling their creative specialization to enter the fashion industry. Many institutions provide these courses in offline and online formats, making it accessible for working professionals or aspiring designers. 

Some of the common certificate courses that candidates can pursue are mentioned below. 

UG Fashion Communication Syllabus

The UG fashion communication syllabus includes design principles, visual communication, fashion media, and digital technologies. Practical skills such as technical drawing, computer skills, and trend analysis are also taught in the curriculum. Check out the subjects included in the fashion communication syllabus from the following table. 

Fashion Communication Colleges & Fee Structure

Several reputed colleges such as NIFTs, IIAD Delhi, Pearl Academy, and JD Institute of Fashion Technology offer fashion communication courses. These colleges provide comprehensive learning in fashion media, journalism, and digital communication to prepare students for diverse roles in the fashion industry. Admission to these colleges is based on entrance exams. Given below are some prominent colleges across the country providing fashion communication courses along with the fee structure. 

Fashion Communication Job Roles & Salary

Fashion Communication offers diverse job roles, including fashion editor, brand manager, stylist, public relations specialist, and social media strategist. Graduates can earn around Rs 2.5 lakh to Rs 5 lakh per annum at the start. With experience and exposure, candidates can earn up to Rs 12 lakh and Rs 30 lakh or more annually. Get an overview of various job opportunities after completing the fashion marketing (communication) course with an average annual salary structure. 

Fashion Communication Top Recruiters

Graduates in fashion communication courses are employed by many top companies in the fashion and lifestyle industry. These companies hire professionals for roles in branding, styling, journalism, marketing, and digital media. Here are some prominent recruiters globally and nationally for fashion communicators.