Case Study Tourism New Zealand Website IELTS Reading Answers
Case Study Tourism New Zealand Website IELTS Reading Answers: Read the complete article to practice various sample questions from the passage along with their model answers and tips.
Krati Saraswat24 Dec, 2024
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Case Study Tourism New Zealand Website IELTS Reading Answers: The IELTS reading test includes a total of 13 questions. The total questions are divided into two major categories: IELTS Reading Table Completion and IELTS Reading True/False/Not Given. Here, we have provided an IELTS Reading Test passage on “Case Study Tourism New Zealand Website IELTS Reading Answers” along with their sample answers for the actual IELTS exam. Additionally, the passage includes sample answers for each question to help aspirants better prepare for the test. Students can also read the tips and tricks for each category to improve their IELTS band score .
Read More: Free IELTS Practice Tests PDF
Case Study Tourism New Zealand Website IELTS Reading Answers Passage
You should spend about 20 minutes on Questions 1-13 based on the Passage below.Case Study Tourism New Zealand Website
1. New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist-generating markets of the world. Tourism currently makes up 9% of the country’s gross domestic product and is the country’s largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself – the people, the places, and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world. 2. A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism service to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organised a scheme whereby organisations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered. 3. To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand’s stunning scenery as a backdrop. As the site developed, additional features were added to help independent travelers devise their own customised itineraries. To make it easier to plan motoring holidays, the site catalogued the most popular driving routes in the country, highlighting different routes according to the season and indicating distances and times. 4. Later, a Travel Planner feature was added, which allowed visitors to click and ‘bookmark’ places or attractions they were interested in, and then view the results on a map. The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area. By registering with the website, users could save their Travel Plan and return to it later, or print it out to take on the visit. The website also had a ‘Your Words’ section where anyone could submit a blog of their New Zealand travels for possible inclusion on the website. 5. The Tourism New Zealand website won two Webby awards for online achievement and innovation. More importantly perhaps, the growth of tourism to New Zealand was impressive. Overall tourism expenditure increased by an average of 6.9% per year between 1999 and 2004. From Britain, visits to New Zealand grew at an average annual rate of 13% between 2002 and 2006, compared to a rate of 4% overall for British visits abroad. 6. The website was set up to allow both individuals and travel organizations to create itineraries and travel packages to suit their own needs and interests. On the website, visitors can search for activities not solely by geographical location, but also by the particular nature of the activity. This is important as research shows that activities are the key driver of visitor satisfaction, contributing 74% to visitor satisfaction, while transport and accommodation account for the remaining 26%. The more activities that visitors undertake, the more satisfied they will be. It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life. Many long-haul travelers enjoy such learning experiences, which provide them with stories to take home to their friends and family. In addition, it appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful. 7. It could be argued that New Zealand is not a typical destination. New Zealand is a small country with a visitor economy composed mainly of small businesses. It is generally perceived as a safe English-speaking country with reliable transport infrastructure. Because of the long-haul flight, most visitors stay for longer (average 20 days) and want to see as much of the country as possible on what is often seen as a once-in-a-lifetime visit. However, the underlying lessons apply anywhere – the effectiveness of a strong brand, a strategy based on unique experiences and a comprehensive and user-friendly website.Case Study Tourism New Zealand Website IELTS Reading Answers with Questions
Table Completion (Questions 1-7)Complete the table below. Choose NO MORE THAN TWO WORDS AND/OR A NUMBER from the passage for each answer.
| Feature | Details |
| The primary focus of the campaign | New Zealand’s scenic beauty, outdoor activities, and authentic (1) ____________ |
| Website’s role | A single gateway to all of New Zealand’s tourism offerings. Included a database of (2) ____________. |
| Driving holidays | Routes were highlighted based on the (3) ____________ and included distance and time information. |
| Travel Planner feature | Allowed users to bookmark places, view routes, and access information on public (4) ____________. |
| Interactive content | Included interviews and a (5) ____________ journey through film locations. |
| Cultural experiences | Most enjoyed when they were (6) ____________, like visiting a marae to learn about Maori life. |
| Visitor preferences | Travelers preferred activities involving only a (7) ____________ number of participants. |
True/False/Not Given (Questions 8-13)Do the following statements agree with the information in the passage? Write:
- True if the statement agrees with the information.
- False if the statement contradicts the information.
- Not Given if there is no information on this.
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Case Study Tourism New Zealand Website IELTS Reading Answers with Explanation
Answer to Question Number 1:
Maori culture Explanation : In paragraph A, it states: "The campaign focused on New Zealand’s scenic beauty, exhilarating outdoor activities and authentic Maori culture."Answer to Question Number 2:
Tourism services operators Explanation : In paragraph B, it mentions: "The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism services to the country."Answer to Question Number 3:
Season Explanation : In paragraph C, it states: "...highlighting different routes according to the season and indicating distances and times."Answer to Question Number 4:
Transport Explanation : In paragraph D, it says: "The Travel Planner offered suggested routes and public transport options between the chosen locations."Answer to Question Number 5:
Interactive Explanation : In paragraph C, it says: "Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films."Answer to Question Number 6:
Interactive Explanation : In paragraph F, it states: "It has also been found that visitors enjoy cultural activities most when they are interactive, such as visiting a marae (meeting ground) to learn about traditional Maori life."Answer to Question Number 7:
Few Explanation : In paragraph F, it says: "It appears that visitors to New Zealand don’t want to be ‘one of the crowd’ and find activities that involve only a few people more special and meaningful."Answer to Question Number 8:
False Explanation : Paragraph A mentions: "Tourism currently makes up 9% of the country’s gross domestic product...".Answer to Question Number 9:
True Explanation : In paragraph B, it states: "Any tourism-related business could be listed by filling in a simple form." This implies there was no cost or complicated process for small businesses to participate.Answer to Question Number 10:
Not Given Explanation: Paragraph C mentions "an interview with former New Zealand All Blacks rugby captain Tana Umaga," but it does not say he appeared in several interviews.Answer to Question Number 11:
True Explanation : In paragraph D, it says: "The Travel Planner offered suggested routes and public transport options between the chosen locations. There were also links to accommodation in the area."Answer to Question Number 12:
Not Given Explanation : While paragraph F talks about cultural activities being interactive and enjoyed, it does not compare cultural activities with adventure sports.Answer to Question Number 13:
False Explanation : In paragraph G, it says: "Because of the long-haul flight, most visitors stay for longer (average 20 days)..." This contradicts the statement that New Zealand attracts short-stay visitors.Tips for Answering Case Study Tourism New Zealand Website IELTS Reading Answers
Here is a table with Tips for Answering Questions based on the "Case Study: Tourism New Zealand Website" IELTS Reading passage:| Tips for Answering Case Study Tourism New Zealand Website IELTS Reading Answers | |
|---|---|
| Question Type | Tips for Answering |
| Table Completion | 1. Skim the passage for specific keywords mentioned in the table (e.g., “driving routes,” “interactive”). |
| 2. Look for synonyms or paraphrased forms of words in the passage. | |
| 3. Ensure your answers are NO MORE THAN TWO WORDS AND/OR A NUMBER. | |
| True/False/Not Given | 1. True: Information is directly mentioned in the passage. Look for exact matches or paraphrases. |
| 2. False: The information contradicts what is stated in the passage. | |
| 3. Not Given: No information related to the statement is found in the passage. Avoid assumptions. | |
| Skimming and Scanning | 1. Quickly scan for keywords like dates, numbers, names, and phrases to locate answers faster. |
| Paraphrasing | 1. Pay attention to synonyms or similar phrases in the passage. |
| Understanding Context | 1. Read one sentence before and after the line you think contains the answer for better understanding. |
Read More: How to Manage Time in IELTS Reading
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Case Study Tourism New Zealand Website IELTS Reading Answers FAQs
Q. What is the main focus of the Tourism New Zealand website?
Ans. The website focuses on promoting New Zealand’s scenic beauty, outdoor activities, and Maori culture, offering a database of tourism operators, travel planning tools, and interactive features.
Q. How does the Travel Planner help visitors?
Ans. The Travel Planner allows users to bookmark attractions, view maps, plan routes, and access public transport and accommodation options.
Q. Why are interactive cultural experiences popular in New Zealand?
Ans. Visitors enjoy hands-on cultural experiences, such as visiting a marae to learn about Maori traditions, as they provide unique stories to share.
Q. How does the website support small businesses?
Ans. The website lets small businesses, like bed-and-breakfasts or tour operators, list their services easily, ensuring they reach global visitors.
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