UGC NET Library and Information Science Syllabus 2024 Unit Wise
|
Unita Name
|
Topics
|
Introduction to Journalism and Mass Communication
|
-
Concept of Journalism and mass communication, mass communication in India.
-
History, growth and development of print and electronic media. Major landmarks in print and electronic media in Indian languages. Media’s role in formulation of states of India.
-
Media criticism and media literacy, Press Council and Press Commissions of India, status of journalism and media education in India. Media policies of the Government of India since Independence, etc.
|
Communication for Development and Social Change
|
-
Concept and definition of development communication, role of media and journalism in society, characteristics of Indian society – demographic and sociological impact of communication, media and journalism. Media and specific audiences.
-
Development and social change. Issues and post-colonial conceptions.
-
Deconstruction of the dominant paradigm of communication and development. Responses and critique of dominant models.
-
Corporatisation of development - Corporate Social Responsibility, non-state actors in development, mass campaigns by NGOs, Government of India, international agencies and corporates. Paradigms and discourse of development communication media education in India. Media policies of the Government of India since Independence, etc.
|
Reporting and Editing
|
-
News-concepts, determinants (values), structure and perspectives. Reporting for print, radio, television and digital media. Types of reporting. National and international news agencies and feature syndicates, functions and role.
-
Writing for print, electronic and digital news media. Translation and transcreation.
-
Editing and presentation techniques for print, television and digital media.
-
Journalism as a profession, reportage of contemporary issues, ethics of reporting, etc.
|
Advertising and Marketing Communication
|
-
Definition, concept, functions, types, evolution of advertising, standards and ethics in advertising. Theories and models of communication in advertising.
-
Brand management.
-
Advertising management - agency-role, structure and function, client-agency relationship, media planning and budgeting.
-
Advertising and creativity, language and translation.
-
Advertising campaign and marketing.
-
Advertising and marketing research.
|
Public Relations and Corporate Communication
|
-
Public Relations and Corporate Communication - definition, concept and scope.
-
Structure of PR in State, Public, Private and non-government sectors.
-
Tools and techniques of PR and Corporate Communication.
-
Crisis communication and crisis communication management.
-
Ethics of Public Relations.
-
International Public Relations, communication audit
|
Media Laws and Ethics
|
-
Concept of law and ethics in India and the rest of the world.
-
The Constitution of India, historical evolution, relevance.
-
Concept of freedom of speech and expression in Indian Constitution.
-
Defamation, Libel, Slander-IPC 499-502, Sedition IPC 124(A), Contempt of Courts Act 1971, Official Secrets Act 1923, Press and Registration of Books Act 1867, Working Journalists and other Newspaper Employees (Conditions of Service) and Miscellaneous Provisions Act 1955, etc.
|
Media Management and Production
|
-
Definition, concept of media management. Grammar of electronic media.
-
Communication design theories and practice.
-
Media production techniques – print and electronic.
-
Digital media production techniques.
-
Economics and commerce of mass media in India.
-
Principles and management in the media industry post-liberalisation.
|
ICT and Media
|
-
ICT and media - definition, characteristics and role. Effect of computer-mediated communication. Impact of ICT on mass media. Digitisation.
-
Social networking.
-
Economics and commerce of web-enabled media.
-
Mobile adaption and new generation telephony by media, ethics and new media.
-
ICT in education and development in India, online media and e-governance.
-
Animation - concepts and techniques.
|
Film and Visual Communication
|
-
Film and television theory.
-
Film and identity in Indian film studies, leading film directors of India before and after Independence. Indian cinema in the 21st century.
-
Approaches to analysis of Indian television.
-
Visual Communication. Visual analysis, etc.
|
Communication Research
|
-
Definition, concept, constructs and approaches to communication research process.
-
Research Designs - types, structure, components, classical, experimental and quasi experimental, variables and hypotheses; types and methods of research; basic, applied, descriptive, analytical, historical, case study, longitudinal studies.
-
Research in journalism, Public Relations, advertising, cinema, animation and graphics, television, Internet, social media practices, magazines, children’s media, Communication,journalism and media research in India, etc.
|