Difference Between Qualitative And Quantitative Research : There are two common approaches to doing research in the fields of science and technology, economics, sociology, psychology, marketing, and business, namely qualitative and quantitative research. Quantitative research derives conclusions from logical or statistical observations, while qualitative research employs verbal narration, such as spoken or written data. The difference between qualitative and quantitative research using various data sets will be discussed below. Only a small number of non-representative examples are chosen as a sample in qualitative research in order to get an initial understanding. as opposed to quantitative research, which considers a sufficient number of sample examples in order to suggest a course of action. Now, before we learn about the difference between qualitative and quantitative research, let’s first discuss their definitions. Achieve JEE excellence with PW JEE Online Course . Join now to fulfill your engineering dreams.
Difference Between Qualitative and Quantitative Research | |
Qualitative Research | Quantitative Research |
Aims to develop a deeper understanding of human and social sciences, exploring human behavior and personalities. | Focuses on generating numerical data using logical, statistical, and mathematical techniques. |
Utilizes a subjective approach in data collection. | Employs an objective approach in data collection. |
Expresses findings primarily through words. | Presents findings using graphs and numbers. |
Typically involves open-ended questions. | Typically involves multiple-choice questions. |
Requires only a few respondents for meaningful insights. | Requires a large number of respondents for statistical significance. |
Data collection methods include interviews, focus groups, literature review, and ethnography. | Data collection methods include experiments, surveys, and observations expressed in numbers. |
Holistic in nature, considering the overall context. | Particularistic in nature, focusing on specific variables. |
Synthesizes data through inductive reasoning. | Synthesizes data through deductive reasoning. |
Involves a process-oriented inquiry to develop initial understanding. | Does not involve a process-oriented inquiry. |
Aims to engage and discover various ideas. | Main objective is to examine cause and effect between variables. |
Considered an exploratory research method. | Considered a conclusive research method. |