IIT Delhi introduces Executive Program in Brand Management
IIT Delhi introduces an Executive Program in Brand Management, designed to equip professionals with advanced skills in brand strategy, development, and management from experienced faculty.
Shivani Kumari11 Jul, 2024
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IIT Delhi: The Continuing Education Program (CEP) at the Indian Institute of Technology (IIT) Delhi has announced the start of its second batch of the Online Certification Program in Executive Brand Management. Following the success of the first batch, the program aims to further enhance participants' skills in brand management with an updated curriculum.
The first cohort appreciated the program's flexibility, making it accessible for working professionals. The capstone project, a key component, was successful in applying brand management principles to real-world situations. IIT Delhi is dedicated to improving the program based on feedback to ensure its effectiveness.IIT Delhi introduces Executive Program in Brand Management
The Indian Institute of Technology (IIT) Delhi has introduced a new Executive Programme in Brand Management, aimed at professionals seeking to enhance their expertise in strategic brand management. This innovative program, offered through the Continuing Education Programme (CEP) at IIT Delhi, provides participants with industry-relevant insights and practical tools to build and strengthen brands.IIT Delhi: Programme Overview
The Executive Programme in Brand Management is designed to equip participants with a comprehensive understanding of brand management principles and their application in the real world. The program covers a wide range of topics, including brand strategy, brand positioning, brand identity, brand communication, and brand analytics. Key highlights of the programme include:- Certificate of Successful Completion from CEP, IIT Delhi : Participants who successfully complete the program will receive a certificate from the Continuing Education Programme (CEP) at IIT Delhi, adding credibility to their professional credentials.
- Live Interactive Sessions by IIT Delhi Faculty : The program features live, interactive sessions conducted by renowned faculty members from the Department of Management Studies at IIT Delhi, ensuring participants receive expert-level instruction.
- Industry-oriented Insights : The curriculum is tailored to provide participants with practical, industry-relevant knowledge and case studies, enabling them to apply the learnings directly to their work.
- Case Studies and Capstone Project : The program incorporates case studies and a capstone project, allowing participants to engage in hands-on problem-solving and apply their learnings to real-world brand management challenges.
- Peer-to-Peer Learning : The program encourages peer-to-peer learning through interactive sessions, fostering a collaborative environment for knowledge sharing and networking.
IIT Delhi: Programme Details
The Executive Programme in Brand Management is open to graduates (10+2+3) from recognized universities or institutions in any discipline. The screening and selection process is conducted by IIT Delhi, ensuring a high-quality cohort of participants. The assessment for the program is based solely on the Capstone Project, which accounts for 100% of the evaluation. Participants must maintain a minimum attendance of 70% to be eligible for the Certificate of Successful Completion. The syllabus for the program includes the following key components:- Case Studies : Participants will delve into real-world case studies to analyze and understand the strategies and challenges involved in effective brand management.
- Panel Discussions : The program features panel discussions with industry experts, providing participants with valuable insights and perspectives on the latest trends and best practices in brand management.
- Capstone Project : Participants will work on a capstone project that allows them to apply the concepts and skills learned throughout the program to a brand management challenge.
- Guest Lectures : The program includes guest lectures from industry leaders and subject matter experts, offering participants a unique opportunity to learn from experienced professionals.
About IIT Delhi
The Indian Institute of Technology (IIT) Delhi is a premier engineering and technology institute in India, renowned for its academic excellence and research prowess. Ranked 5th among engineering institutions in India and 3rd in the Atal Ranking of Institutions on Innovation Achievements (ARIIA) in 2021, IIT Delhi is a hub of innovation and cutting-edge research. The Department of Management Studies at IIT Delhi, which is offering the Executive Programme in Brand Management, is a leading center for management education and research. The department is committed to providing industry-relevant programs that cater to the evolving needs of professionals.IIT Delhi: About Continuing Education Programme (CEP)
The Continuing Education Programme (CEP) at IIT Delhi is a dedicated platform that offers a wide range of executive education and professional development programs. The CEP aims to bridge the gap between academia and industry, providing professionals with opportunities to enhance their skills and knowledge. The Executive Programme in Brand Management is one of the many programs offered by the CEP, reflecting IIT Delhi's commitment to delivering high-quality, industry-focused education to working professionals.IIT Delhi: Programme Certification
Participants who successfully complete the Executive Programme in Brand Management and obtain a minimum of 50% aggregate marks in the evaluation components, along with a minimum attendance of 70%, will be awarded a 'Certificate of Successful Completion' by the CEP, IIT Delhi. Participants who are unable to score 50% marks but maintain a minimum attendance of 70% will be eligible for a 'Participation Certificate'.It is important to note that the format of the certificate may be subject to change at the discretion of IIT Delhi.Admission Process
The admission process for the Executive Programme in Brand Management involves the following steps:- Screening and Selection : The screening and selection of participants is conducted by IIT Delhi.
- Payment of Fees : Participants must pay the program fees within 5 days of receiving the Offer Letter, or before the specified deadline of July 20, 2024.
IIT Delhi introduces Executive Program FAQs
What is the Executive Program in Brand Management at IIT Delhi?
The Executive Program in Brand Management at IIT Delhi is a specialized online certification program designed to help professionals develop advanced skills in brand strategy, development, and management.
Who can apply for this program?
The program is open to graduates (10+2+3) from any recognized university or institution, regardless of their discipline. The selection process is conducted by IIT Delhi.
What are the key features of the program?
Key features include live interactive sessions with IIT Delhi faculty, industry-oriented insights, case studies, and a capstone project. These elements ensure practical application of brand management principles.
What is the format of the program?
The program is delivered online, making it flexible and accessible for working professionals. It includes live sessions, guest lectures, and interactive peer-to-peer learning opportunities.
What certification will participants receive upon completion?
Participants who successfully complete the program with at least 50% aggregate marks and 70% attendance will receive a 'Certificate of Successful Completion' from IIT Delhi's Continuing Education Program (CEP). Those who meet the attendance requirement but do not meet the mark criteria will receive a 'Participation Certificate'.
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