Physics Wallah is an Indian edtech platform that provides accessible & comprehensive learning experiences to students from Class 6th to postgraduate level. We also provide extensive NCERT solutions, sample paper, NEET, JEE Mains, BITSAT previous year papers & more such resources to students. Physics Wallah also caters to over 3.5 million registered students and over 78 lakh+ Youtube subscribers with 4.8 rating on its app.
We Stand Out because
We provide students with intensive courses with India’s qualified & experienced faculties & mentors. PW strives to make the learning experience comprehensive and accessible for students of all sections of society. We believe in empowering every single student who couldn't dream of a good career in engineering and medical field earlier.
Our Key Focus Areas
Physics Wallah's main focus is to make the learning experience as economical as possible for all students. With our affordable courses like Lakshya, Udaan and Arjuna and many others, we have been able to provide a platform for lakhs of aspirants. From providing Chemistry, Maths, Physics formula to giving e-books of eminent authors like RD Sharma, RS Aggarwal and Lakhmir Singh, PW focuses on every single student's need for preparation.
What Makes Us Different
Physics Wallah strives to develop a comprehensive pedagogical structure for students, where they get a state-of-the-art learning experience with study material and resources. Apart from catering students preparing for JEE Mains and NEET, PW also provides study material for each state board like Uttar Pradesh, Bihar, and others
White Revolution 2.0 is a government initiative launched on 19 September 2024 to boost milk production, empower dairy farmers, and modernize India's dairy industry.
How many dairy cooperative societies exist in India?
As of the latest data, India has around 2.35 lakh dairy cooperative societies supporting small farmers.
Who is known as the Milkman of India?
Dr. Verghese Kurien is known as the Milkman of India for leading the White Revolution and transforming India's dairy industry.
Which is the largest milk-producing country?
India is the largest milk-producing country, contributing over 24% of global milk production.
What was the primary goal of the White Revolution in India?
The primary goal was to make India self-sufficient in milk production, reduce reliance on imports, and increase rural incomes through dairy farming.
White Revolution 2.0, Objective, History, Status of Milk Production
White Revolution 2.0 was launched in September 2024 to boost dairy production, generate employment, and empower women. Learn more about White Revolution 2.0 here.
Deeksha Dixit17 Mar, 2025
Share
White Revolution 2.0 is a transformative initiative launched by the Ministry of Cooperation on 19 September 2024. It aims to enhance milk production, empower women farmers, and strengthen the dairy infrastructure in India.
As White Revolution 2.0 targets to boost milk procurement by dairy cooperatives by 50% over the next 5 years,UPSCaspirants must be familiar with this scheme. Read on to learn more!
What is White Revolution 2.0?
White Revolution 2.0 is an expanded version of the original White Revolution (1970-2000), which transformed India from a milk-deficient country to the world’s largest milk producer. It is a renewed effort by the Indian government to revitalize the dairy sector through technological advancements, infrastructure development, and sustainable practices.
Here is an overview of White Revolution 2.0:
White Revolution 2.0
Launch Date
19th September 2024.
Implementation
Department of Animal Husbandry and Dairying (DAHD), Ministry of Cooperation
Objective
Increase milk procurement, ensure market access to dairy farmers, generate employment, and women's empowerment.
Target
Boost milk procurement by 50% in the next 5 years.
Increase milk procurement by dairy cooperatives from 660 lakh kg/day in 2023-24 to 1,007 lakh kg/day by 2028-29.
Strategy
Expand cooperative reach, increase share in the organized dairy sector, and enhance market access for farmers.
NDDB's Action Plan
Establish 56,000 new DCSs and strengthen 46,000 existing DCSs with better procurement and testing infrastructure.
Funding
National Programme for Dairy Development (NPDD) 2.0.
Pilot Project
Launched in Feb 2023 with Rs 3.8 crore for setting up DCSs in uncovered areas (Haryana, Madhya Pradesh, Karnataka).
White Revolution 2.0 Aim
The primary objectives of White Revolution 2.0 include:
Increase Milk Production: The initiative targets a 50% increase in milk procurement by dairy cooperatives, aiming to boost daily procurement from 660 lakh liters to 1,000 lakh liters within the next five years.
Empower Women Farmers: Recognizing the significant role women play in the dairy sector, the program focuses on empowering them by providing better support and opportunities for women dairy farmers.
Strengthen Dairy Infrastructure: A major emphasis is placed on improving infrastructure related to milk collection, processing, and distribution to ensure efficiency and sustainability in the supply chain.
Boost Dairy Exports: The initiative aims to enhance production quality, enabling Indian dairy products to compete in global markets and boosting exports, which in turn will benefit farmers and contribute to the national economy.
History of White Revolution in India
The original White Revolution, known as Operation Flood, was launched in 1970 by the National Dairy Development Board (NDDB). This initiative transformed India from a milk-deficient country into the world's largest milk producer by 1998, surpassing the United States.
Operation Flood created a national milk grid, linking producers to consumers across over 700 towns and cities, reducing seasonal and regional price variations, and ensuring that producers received a major share of the profit by eliminating middlemen.
Father of White Revolution
Dr. Verghese Kurien is often hailed as the "Father of the White Revolution" in India due to his role in this transformation. As the founder of Amul and the chairman of NDDB, Dr. Kurien's visionary leadership and innovative strategies, such as the development of milk powder from buffalo milk, were instrumental in the success of Operation Flood.
Milk Production in India
Milk production in India has experienced significant growth over the past few decades. India is the largest milk-producing country in the world, with a total milk production of 239.30 million metric tonnes in 2023-24.
Currently, the per capita milk availability is 471 grams per day in India (2023-24).
India is also the largest milk-consuming country. It is estimated that in 2019, the total consumption of milk and milk products in India was 162.4 million metric tonnes (this includes both household and non-residential consumption).
Uttar Pradesh is the largest milk-producing state in India, with a production of 38,780,000 tonnes of milk in 2023-24.
The total production has seen a 63.56% increase over the last 10 years.
Dairy Cooperatives in India
Dairy cooperatives in India play a crucial role in the country's dairy industry by empowering millions of small farmers, improving their livelihoods, and contributing significantly to rural development. As per latest data, around 2.35 lakh dairy cooperative societies have been established or strengthened.
Some major dairy cooperatives in India include:
Gujarat Cooperative Milk Marketing Federation (GCMMF) also known as Amul, established in 1946.
Karnataka Cooperative Milk Producers' Federation Ltd (Nandini), established in 1974.
Tamil Nadu Cooperative Milk Producers' Federation Ltd (Aavin), established in 1969.
Pune District Cooperative Milk Producers' Union Ltd (PDCPUL), also known as Country Delight, was founded in 1959.
Kerala Cooperative Milk Marketing Federation Ltd (Milma) established in 1980.
Animal Husbandry Schemes in India
The Indian government has launched several schemes to support animal husbandry and dairy development:
National Livestock Mission: Launched in 2014–15, this mission has four sub-missions and aims for overall development of the livestock sector, including improvement in feed and fodder.
Rashtriya Gokul Mission: This mission focuses on the development and conservation of indigenous bovine breeds to enhance milk production and productivity.
National Animal Disease Control Program: Launched to eradicate Foot and Mouth Disease (FMD) and Brucellosis, this program aims to eradicate these diseases by 2030.
e-Pashu Haat Portal: Launched to organize the livestock market in India, this web portal provides essential information to farmers and dairy entrepreneurs.
National Programme for Dairy Development (NPDD): Launched in 2014-15, is designed to strengthen the dairy sector by improving infrastructure for milk production, procurement, processing, and marketing.
Supporting Dairy Cooperatives and Farmer Producer Organizations (SDCFPO): Part of the Dairy Processing and Infrastructure Development Fund (DIDF), offers financial assistance to dairy cooperatives and FPOs.
Animal Husbandry Infrastructure Development Fund (AHIDF): Extended until 2025-26 with a financial allocation of Rs. 29,610.25 crore, incentivizes investments in dairy processing, diversification of products, and infrastructure development in the animal husbandry sector.
These schemes, along with initiatives under White Revolution 2.0, are designed to create a sustainable dairy sector in India.
In conclusion, White Revolution 2.0 represents a strategic effort to modernize India's dairy industry, ensuring its sustainability and competitiveness in the global market. By focusing on technological innovation, quality enhancement, and farmer empowerment, this initiative aims to build upon the successes of the past and address the challenges of the future.
